Specialist, Loyalty Communications

Comcast • Philadelphia, PA

4d

About The Position

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary The Specialist, Engagement Communications supports the planning, execution, and optimization of customer facing communications that drive awareness, engagement, and value perception for Xfinity loyalty and engagement initiatives within the residential customer base. In this role, you will assist with the day to day execution of Membership and Engagement communications, helping translate cross functional inputs into clear, customer centric messaging across multiple digital channels. Working closely with the Senior Manager, Loyalty Communications, you will support the development and execution of multi touch communication plans, coordinate with creative and operational partners, and ensure communications are delivered accurately, on time, and on brand. This role is well suited for someone early in their marketing or communications career who is highly organized, detail oriented, eager to learn, and passionate about customer engagement, lifecycle communications, and digital marketing. Job Description Why This Role This role offers hands‑on exposure to customer engagement and loyalty communications at scale, with opportunities to learn how data, messaging, and execution come together to improve customer experience. It is an excellent foundation for career growth in lifecycle marketing, engagement strategy, digital communications, CX, or marketing operations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent internship or early‑career experience.
• Strong written communication skills with a high degree of attention to detail.
• Interest in customer communications, marketing, loyalty, or engagement programs.
• Strong organizational skills and ability to manage multiple tasks with guidance in a fast‑paced environment.
• Comfort receiving feedback and making revisions based on direction.
• Strong collaboration skills and a positive, learning‑oriented mindset.
• Ability to apply brand voice, tone, and messaging frameworks consistently across channels
• Sound judgment in identifying messaging risks, inconsistencies, and opportunities to improve engagement
• Strong instinct for evaluating communications from the customer’s perspective to ensure clarity, relevance, and value
• Marketing and Campaign Management
• Data Analysis and Optimization
• Ability to apply brand voice, tone, and messaging frameworks consistently across channels
• Sound judgment in identifying messaging risks, inconsistencies, and opportunities to improve engagement
• Strong instinct for evaluating communications from the customer’s perspective to ensure clarity, relevance, and value
• Strong Attention to Detail
• Collaboration
• Ownership and Judgement

Nice To Haves

• Familiarity with digital marketing or communication channels such as: Email marketing Mobile apps Websites (.com) Push notifications or SMS Direct Mail
• Experience with academic projects, internships, or early career roles involving communications, marketing, or content coordination.
• Customer Loyalty Program Experience
• Net Promoter Score (NPS)

Responsibilities

• Support the execution of Membership and Engagement communications across multiple digital channels, including email, Xfinity app, push notifications, SMS, and .com experiences.
• Assist with implementing multi‑touch communication plans that meet engagement and messaging goals.
• Help ensure communications are deployed accurately, on schedule, and aligned with brand and messaging standards.
• Collect, organize, and summarize inputs from cross‑functional partners (marketing, creative, operations, analytics) to support communication planning.
• Assist in drafting creative briefs, content outlines, and execution details under the guidance of senior team members.
• Maintain clear documentation to support communication workflows and alignment.
• Proofread messaging, creative assets, and execution details to ensure accuracy, consistency, and brand alignment.
• Maintain organized documentation including: Briefs Timelines Launch calendars Trackers and status updates Support smooth handoffs between planning, creative, and execution teams.
• Assist with monitoring campaign performance and compiling basic metrics and learnings for post‑campaign recaps.
• Help prepare simple summaries, recaps, or slides to share results and updates with cross‑functional partners.
• Support continuous improvement by capturing learnings and best practices.
• Collaborate closely with the Senior Manager, Loyalty Communications and broader cross‑functional teams.
• Build foundational skills in lifecycle marketing, engagement communications, and customer‑centric messaging.
• Actively seek feedback, apply learnings, and continuously build marketing and communications expertise.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level