Loyalty & Co-brand Marketing & Communications Program Manager

Carnival Corporation • Miami, FL

5d • Hybrid

About The Position

The Program Manager, Loyalty and Co‑Brand Branding, Marketing, and
Communications leads the strategy execution of all loyalty and co‑brand
marketing initiatives. This role is responsible for delivering integrated,
multi‑channel communication strategies, managing agency partnerships, owning the
marketing calendar, and planning and executing loyalty promotions, co‑brand
campaigns, and events that elevate program awareness and engagement. The Program
Manager also owns and manages multi‑million‑dollar marketing budgets, overseeing
spend across internal teams and agency partners to ensure strong ROI, financial
discipline, and alignment with business priorities.

Working closely with cross‑functional marketing, legal, compliance, and business
partners, the Program Manager oversees the review and approval of all loyalty
and co‑brand content and copy, ensuring accuracy, brand consistency, and
regulatory compliance. This role owns the branding and creative direction of all
loyalty assets and drives continuous improvement through KPI tracking,
performance analysis, and copy and creative testing. The ideal candidate brings
a strong marketing foundation, exceptional project management skills, and a
customer‑centric mindset, playing a critical role in driving engagement,
retention, and measurable business results aligned with overall enterprise
objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Finance, or a related field required.
• 6-7+ years of experience in marketing, loyalty programs, brand management, or co‑brand/partner‑driven marketing.
• Proven experience leading integrated, multi‑channel marketing campaigns across digital, email, social, and owned channels.
• Hands‑on experience managing external agencies and overseeing creative development, content, and campaign execution.
• Experience managing multi‑million‑dollar marketing budgets, including forecasting, spend management, and ROI measurement.
• Strong background in performance measurement, reporting, and campaign optimization.
• Strong understanding of integrated marketing and brand management across digital and traditional channels.
• Exceptional project and stakeholder management skills, with the ability to lead complex initiatives across cross‑functional teams.
• Analytical and data‑driven mindset with the ability to interpret KPIs, evaluate performance, and optimize marketing outcomes.
• Ability to manage agency partners, creative workflows, and content review processes while meeting timelines and quality standards.
• Working knowledge of compliance, legal, and governance requirements related to marketing communications.
• Financial acumen, including budget management, financial tracking, and performance reporting.

Nice To Haves

• Advanced degree (MBA or equivalent) preferred but not required.
• Familiarity with legal, compliance, and risk review processes, particularly within regulated or partner‑driven environments, preferred.
• Agency experience, Marketing role in Loyalty and / Cruise industry or other travel and hospitality industry

Responsibilities

• Loyalty Communications Strategy & Execution:  Lead integrated, multi‑channel loyalty communication strategies across email, digital, social, and owned channels, ensuring consistent, on‑brand messaging. Own end‑to-end content and copy development, coordinating reviews and approvals with Legal, Compliance, Risk, Brand, and internal stakeholders. Define KPIs, analyze performance, and optimize campaigns through ongoing copy, creative, and channel testing.
• Loyalty Promotions & Engagement Initiatives: Partner with Member Engagement/Experience, Member Services, and Strategy teams to plan and execute loyalty promotions that drive engagement, retention, and value. Lead cross‑functional development of promotional offers, messaging, and journeys, including content review and regulatory approval processes. Track performance and ROI, leveraging insights to continuously refine promotional strategy and effectiveness.
• Co‑Brand Marketing: Develop and execute integrated marketing strategies for co‑brand programs in collaboration with external partners and internal stakeholders. Lead joint marketing campaigns, overseeing creative development, copy review, and compliance approvals across Legal and Risk teams. Own and manage multi‑million‑dollar co‑brand marketing budgets across internal teams and agency partners, ensuring ROI and financial discipline.
• Loyalty and Co‑Brand Events: Lead strategy, planning, and execution of loyalty and co‑brand events that drive awareness, acquisition, and engagement. Coordinate with internal teams, agencies, and external vendors, including review and approval of event content and communications. Measure event performance and impact, applying insights to optimize future event investments and outcomes.
• Agency Relationship Management: Own relationships with external agencies supporting loyalty and co‑brand marketing, providing strategic direction and ensuring brand and compliance alignment. Manage agency scopes, contracts, and multi‑million‑dollar budgets, balancing internal and external spend to maximize efficiency and ROI. Conduct performance reviews, manage deliverables, and drive accountability across agency partners.
• Strategic Planning: Support senior leadership in shaping long‑term loyalty and co‑brand strategies aligned to enterprise objectives. Conduct market research, competitive analysis, and performance reviews to inform prioritization and investment decisions. Develop business cases and recommendations for new initiatives, enhancements, and partnerships, including financial and risk considerations.

Benefits

• Health Benefits: Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage
• Financial Benefits: 401(k) plan that includes a company match Employee Stock Purchase plan
• Paid Time Off Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
• Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
• Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Personal and professional learning and development resources including tuition reimbursement On-site Fitness center at our Miami campus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees