Marketing Specialist, Loyalty

Knitwell Group • Hingham, MA

1d • Onsite

About The Position

Champion Loyalty program and CRM initiatives within the organization, leading all marketing efforts from strategic planning through implementation. Essential to our business, the loyalty program boasts more than 5 million members and a multi-million dollar marketing budget. The Marketing Specialist will leverage comprehensive understanding of our customer, the loyalty program, the competitive environment and business needs to achieve goals via marketing expertise and cross-functional leadership.

Requirements

• College Degree
• 3+ years direct marketing or consulting experience – Loyalty program experience a plus
• Strong verbal and written communication skills
• Strong quantitative, analytical and problem solving skills
• Ability to thrive in fast-paced environment and juggle multiple projects simultaneously

Nice To Haves

• Retail experience/passion a plus

Responsibilities

• Reporting to the Sr Director of CRM & Loyalty, the individual must have experience implementing multi-channel, complex marketing campaigns and tracking program performance
• Working with a cross-functional team, the Marketing Specialist will manage all marketing efforts supporting the Loyalty program and/or CRM initiatives which include retail, direct, digital and social tactics
• The candidate will participate in overall CRM planning with focus on loyalty program strategies and tactics and should be comfortable working both at a strategic/conceptual level as well as at a tactical/implementation level.
• Cultivate strong working relationships with internal marketing, production, email, digital, IT, store and customer service partners
• Responsible for tracking and reporting loyalty program performance and established KPIs
• Work with Analytics team to deliver actionable insights and make recommendations to optimize loyalty program marketing contacts and member value
• Partner with brand marketing and e-commerce team to ensure loyalty messaging and strategies are seamlessly integrated
• Partner with third-party in overall management and execution of credit card program
• Responsible for oversight of multi-million-dollar budget
• Maintain working knowledge of competitive landscape – share findings/make program enhancement recommendations
• Manage vendors in the on-time and on-budget execution of direct mail campaigns

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K).
• Employee Assistance Program (EAP).
• Time off – paid time off & holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees