Loyalty Marketing Manager

QuikTrip Corporation•Tulsa, OK

About The Position

Primary Purpose of Job: Manage the strategic development, budgeting and performance reporting of QT consumer loyalty-focused programs and initiatives. Measure program performance against goals, provide KPI reporting and assess financial impact. Empower data-driven strategic decisions by turning large digital marketing data into actionable insights. Perform financial analysis focused on QT loyalty program initiatives, assessing financial impact of program benefits and policies that drive loyalty and create incremental value. Support various groups within the organization including, but not limited to Digital Marketing, Integrated Marketing, Marketing Strategy, Sales, and Finance. Provide analytical support and present detailed information for multiple Marketing and Sales related projects or workstreams using available data reporting tools, technology, and concepts. Major functions for this position Effectively manage direct report employees. Praise, reprimand, and counsel employees appropriately. Establish rapport with all direct-report employees and be available for counseling (career, problems, questions, etc.). Adhere to all QuikTrip policies and procedures concerning management practices (conducting performance appraisals, monthly evaluations, disciplinary action, termination, maintaining incident files, etc.) Ensure direct-report employees adhere to all QuikTrip policies and procedures, operating practices and/or mandated regulations and laws. Assure that all management treatment of direct-report employees is fair and consistent. Train and encourage Graphic Designers to experiment and improve their design skills. Complete appropriate evaluations and personnel reports Reaffirm QuikTrip’s Core Values at all times. Manage QT loyalty programs and initiatives. Own the Loyalty and Growth customer journey to drive sustained growth and maintain competitive loyalty standards across customer-facing touchpoints. – 30% Manage the ongoing refining of marketing policies and programs that address consumer pain points and drive traffic, improve conversion, and increase loyalty. Own and drive the primary data sources for Loyalty program. Maintain and grow the database of loyalty marketing program learnings. Conduct and assess customer and competitive research to drive strategic development of loyalty program policies. Collaborate with Digital Marketing and Data Science to build planning calendar for effective engagement plans that are meaningful and relevant with our customers. Analyze all available data sources to build and maintain a thorough working knowledge of Marketing platforms, products, and programs. Maintain proficiency with Marketing customer data, becoming the expert on the QT digital customer. – 25% Understand and communicate insights for the business through descriptive, diagnostic, and select predictive data methods relying on established analytics tooling stack. Analyze established analytics tooling stack to understand performance across all digital channels and generate comprehensive reports that provide recommendations for success. Identify (existing and new) customer segments where there is a potential for activities to increase customer engagement, sales, or profitability. Analyze customer-level data to understand customer behavior and trends to provide strategic recommendations on ways to optimize and refine promotional activity. Digital strategy, loyalty, and sales impact analysis. - 20% Inform strategic pricing of rewards to meet organization's goals. Analyze the impact of loyalty marketing programs utilizing both quantitative and qualitative measures. Understand sales impact of loyalty program, utilizing existing models and analytical resources to continuously analyze the performance of the business (daily, weekly, monthly, etc.). Combine reward performance data, customer research and cross-channel marketing analytics to help optimize ROI. Reporting and Presentation of Analysis – 15% Produce and distribute regular and ad hoc reports for various stakeholders across the Marketing and loyalty organization. Continuously partner with stakeholders to ensure content meets business needs. Produce dashboards detailing how the loyalty and digital marketing programs are performing across several KPIs. Turn large data-based analyses into clear, concise, and compelling presentations with actionable insights. Present financial analysis to audiences across all levels of the organization. Special/Test Projects as determined by Digital Marketing Manager 10% Assist Digital Marketing with project planning, execution, and organization. Assist Digital Experience Manager and Digital Product Manager in working with internal teams to research, develop, implement, and track tactical strategies that support customer loyalty programs. Discovery of technological dependencies and data structure. Create actionable short and long-term plan options. Position in Organization

Requirements

High school graduate.
Three to five years of QuikTrip store experience, or equivalent marketing/advertising/business experience.
Strong analytical ability with attention to detail.
Understanding of data structures and data analysis.
Must value operating in a collaborative and cooperative environment.
Ability to show initiative, good judgment, and resourcefulness.
Strong oral and written communication skills.
Proficient with Microsoft Excel and Word.

Nice To Haves

Bachelor’s Degree in Marketing, Advertising, Communications, or a related field.
Five to seven years loyalty/strategic marketing/advertising/business experience.
Microsoft Power BI, TM1, and basic SQL.

Responsibilities

Effectively manage direct report employees.
Manage QT loyalty programs and initiatives. Own the Loyalty and Growth customer journey to drive sustained growth and maintain competitive loyalty standards across customer-facing touchpoints.
Analyze all available data sources to build and maintain a thorough working knowledge of Marketing platforms, products, and programs. Maintain proficiency with Marketing customer data, becoming the expert on the QT digital customer.
Digital strategy, loyalty, and sales impact analysis.
Reporting and Presentation of Analysis
Special/Test Projects as determined by Digital Marketing Manager