Loyalty Marketing Manager

Barclays•Wilmington, DE

1d•Onsite

About The Position

Purpose of the role To drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge. Join Barclays as a Loyalty Marketing Manager. At Barclays, our vision is clear –to redefine the future of banking and help craft innovative solutions. In this role, you will own the end‑to‑end marketing strategy and execution for a loyalty‑driving initiative that enhances customer engagement through cashback offers, shopping experiences, and curated dining benefits. Operating at the intersection of Marketing, Product, Data, Technology, Legal, Risk, and Compliance, the Marketing Manager translates business goals into personalized, high‑impact campaigns across digital channels. Acting as a central orchestrator, this position drives cross‑functional alignment and delivers customer‑obsessed marketing that is scalable, engaging, and outcome‑focused.

Requirements

Expertise in loyalty, digital marketing, email strategy, and lifecycle campaign execution preferred
Ability to leverage customer data, segmentation, and analytics for personalization
Experience designing or managing loyalty, rewards, cashback, or engagement programs

Nice To Haves

Strategic, customer‑obsessed mindset with a focus on measurable outcomes
High ownership, judgment, and resilience in complex enterprise settings
Communication and stakeholder‑management abilities across diverse teams
Creative problem‑solver with the ability to balance innovation, compliance, and execution

Responsibilities

Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.

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