Marketing Coordinator, CRM & Loyalty

Zenni Optical

About The Position

As the Marketing Coordinator, CRM & Loyalty you will be the operational backbone of our lifecycle programs, owning the end-to-end execution of high-impact campaigns across email and SMS. You will partner closely with Lifecycle Managers and cross-functional teams to build, QA, and deploy personalized experiences that drive customer activation and long-term loyalty for our eyewear brand. This role requires a blend of creative precision and technical execution, ensuring that every message, from prescription reminders to style launches, is flawless, on-brand, and highly targeted. We are looking for a proactive problem-solver who thrives on organizational excellence and is excited to optimize our CRM architecture in a fast-paced environment. This role sits on the Lifecycle Team and reports to the Director of CRM & Loyalty Programs. Please note there is a preference for candidates located in the Greater New York City area.

Requirements

2–4 years of hands-on experience in CRM, lifecycle marketing, or marketing operations within a B2C e-commerce environment.
Proven experience building and launching multi-channel campaigns (email and SMS) within an enterprise-level platform like Bloomreach.
Proficiency in using project management tools (Jira and ClickUp) to manage complex tasks and cross-functional documentation.
Solid understanding of HTML/CSS for responsive email development and troubleshooting.
Demonstrated ability to manage audience segmentation, suppression lists, and personalization tokens for targeted messaging.
Strong attention to detail and a "high bar" for executional quality to ensure error-free campaign delivery.
Clear, proactive communication style with experience providing regular status updates to diverse stakeholders.
Analytical mindset with the ability to interpret campaign data and build actionable performance reports.
Comfort learning and adapting to new marketing technologies and internal proprietary tools.
Ability to work effectively under pressure, managing multiple deadlines and projects simultaneously.

Nice To Haves

Advanced Platform Skills: Experience with advanced Bloomreach features, such as Scenarios, Jinja/Liquid scripting, and webhooks for real-time personalization.
Eyewear/Retail Expertise: Previous experience in the optical industry or a technical retail environment with complex product catalogs.
Compliance Knowledge: Deep familiarity with deliverability best practices and global regulations, including CAN-SPAM, GDPR, and CCPA.
Validation Tools: Experience using Litmus or Email on Acid to ensure pixel-perfect rendering across varying device types.
Creative Tools: Basic proficiency in Adobe Photoshop or Illustrator for minor asset adjustments and image optimization.
Testing Frameworks: Experience supporting landing page execution or in-app content as part of a holistic lifecycle strategy.
Multilingual Communication: Full professional fluency in English and Spanish (written and verbal) to support localized campaign execution.

Responsibilities

Campaign Execution: Own the full production lifecycle for all CRM initiatives within Bloomreach, including asset management, HTML coding/adjustments, and final deployment.
Workflow Management: Act as the primary keeper of the CRM calendar, using Jira and ClickUp to coordinate timelines, communicate dependencies, and flag risks to stakeholders.
Cross-Functional Partnership: Collaborate with Developers, Product, and Creative teams to gather requirements and ensure all technical components—like prescription data triggers—are functioning correctly.
Quality Assurance: Conduct rigorous pre-send QA (link checks, image rendering, and personalization logic) to ensure a seamless experience across all devices and email clients.
Testing & Optimization: Set up and monitor A/B tests for subject lines, creative variations, and send times, maintaining a centralized "learning hub" to track and share results.

Benefits

Annual Bonus Program
Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
Basic Life and AD&D with option for additional voluntary coverage
Short and long term disability coverage
401k with up to 4% match
EAP and Spring Health that gives you and dependents access to free therapy and coaching
Free access for you and your family to our digital wellness platform - Wellness Coach
Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
Family forming & fertility support and services through Maven
Annual Zenni Gift Card - to use towards our products!