Loyalty Marketing Content Coordinator

GSO • Greensboro, NC

2d • Hybrid

About The Position

The Loyalty Marketing Content Coordinator is responsible for the day-to-day creative development and execution of The Ultimate Loyalty Experience ® Marketing Plan through all marketing channels. This role collaborates with both internal and external resources to deliver the highest quality content to our Members. The primary responsibility will be to coordinate the creative development and the delivery of Marketing Plan execution assets to internal and external stakeholders. The impact of executing against The Ultimate Loyalty Experience Marketing Plan will support the key strategic drivers of Acquisition, Education, and Conversion of our guests in The Ultimate Loyalty Experience program. An ideal Candidate must have working knowledge of creative workflow management software (i.e. Workfront), as well as familiarity with how marketing assets are communicated amongst internal and external stakeholders. This position will report to the Loyalty Program Manager.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• 1-3 years marketing experience, including content management and marketing performance reporting
• Experience in creative development workflow systems
• Experience in website content management systems (CMS)
• Demonstrated proficiency in Microsoft Office Suite, with a particular emphasis on Microsoft Excel
• Demonstrated proficiency in producing and communicating marketing analysis and results of marketing performance
• Knowledge of best practices for content management and creative development processes, business process documentation and continuous improvement
• Proven ability to manage complex projects with multiple stakeholders to deliver results in a dynamic, deadline-driven environment.
• Must be highly detail-oriented and possess the ability to execute with minimal direction.

Nice To Haves

• Experience with Workfront and Contentful.

Responsibilities

• Coordinate the creative asset development and implementation supporting both evergreen Loyalty content, as well as weekly/monthly/quarterly Loyalty offer calendar content through Guest Emails, thefreshmarket.com Website, In-store signage, Social Media, eCommerce, Out of Home, The Magazine, and other selected marketing communication channels
• Update and maintain the monthly The Ultimate Loyalty Experience Marketing Email and Website Dashboard Content Management, and other identified marketing Calendars
• Responsible for ad-hoc Loyalty Marketing creative requests as well as the development of creative for new program initiatives
• Coordinate approvals of all Loyalty email content and then deliver final email assets to the Email Marketing Team and 3rd Party Email providers for inclusion in both the scheduled and triggered Loyalty Emails.
• Maintain email repository and develop outlines for each email communication. Including but not limited to, documents that provide an outline for how the email should be built and or versioned, as well as the correct URLs that should be coded into the emails
• Perform ongoing, frequent content management updates (multiple times per week) to the Loyalty Member Dashboard in support of both strategic initiatives, as well as the monthly/weekly Loyalty Offer Calendar
• Partner with The Fresh Market Merchandising department Team Members regarding Loyalty Offer details, images, and offer content accuracy
• Partner with the Email Marketing Team Members in the development and execution of end-to-end testing of new email capabilities, as well as A|B Testing
• Partner with internal resources to establish and report upon relevant Marketing Channel performance reporting
• Partner with internal resources to provide The Ultimate Loyalty Experience content to our team members, for training purposes
• Create and maintain procedural documentation supporting Loyalty Marketing content generation business processes
• Cross-train with other members of the Loyalty Marketing team to be able to support Guest Care case remediation; Loyalty Product issue support, ticketing, and triage
• Content creation and communication, as needed outside of regular business hours (occasional evenings and weekends).

Benefits

• Team Member discount up to 40%
• Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members
• Personal time off
• additional time off purchase plans

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level