Specialist II, Sports/Train Brand Marketing, NYC
About The Position
The City Brand Management Team is the marketing function responsible for leading and driving plans that serve the brand and business in a global key city for Nike. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete. We’re looking for a Brand Marketing Sport and Training Specialist to join our Nike NYC Brand Management team. This role will focus on supporting the marketplace amplification, strategy & execution of Global Sport and Train priority concepts in New York. The NYC Brand Marketing Sports and Training specialist will be responsible for executing work that serves both our multi-year and seasonal brand plans. Candidate should have an understanding and deep passion for the city's dynamic sports environment, with expertise spanning across Football, Baseball, Tennis, and Golf and Training. The ideal candidate is forward-thinking and curious, can balance projects that require senior guidance and professional autonomy, is attune to our ever-evolving consumer trends, and has deep knowledge of the Sport and Training landscape in NYC and beyond. This individual will thrive in a collaborative environment, working closely with North America and Global functions, and city partners.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
- Demonstrated genuine passion an understanding of the NYC consumer, trainers, community leaders, trends, modalities, product, and sources of influence in NYC
- Exceptional relationship management skills that will serve both internal and external partners
- 3+ years’ experience in consumer marketing or related experience in retail marketing and/or digital brand marketing
- Strong written, visual, and verbal/presentation skills.
- Experience working within teams and a team-first mentality, but still has the ability to work autonomously when required
- The ability to thrive in a fast-paced environment, juggling multiple concurrent workstreams
- Digital marketing acumen and creator-led content experience
- Curiosity, creativity, and adaptability
- Strong project management, problem-solving, and strategic thinking
- Detail oriented nature across workstreams large and small
Responsibilities
- Support and drive the execution of seasonal, integrated marketing plans across channels
- Build and maintain strong collaboration across key cross-functional partners
- Oversee product sourcing, management, and seamless integration into programming
- Manage end-to-end project execution from insight to activation with operational rigor
- Lead the development and synthesis of consumer and market insights to inform strategy
- Cultivate and manage on-the-ground relationships with key consumer, community and grassroots organizations
- Partner with key cross-functional team members to define, adapt, extend, and execute physical and digital consumer experiences
- Leverage Nike owned and third-party partner tools for project management
- Partner with finance and Brand Planning and Operations to track expenses and ensure alignment with allocations
Benefits
- Information about benefits can be found here.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
