Specialist, Go-To-Market

CCM Hockey • Montreal, QC

8d • Onsite

About The Position

CCM Hockey is a global company with offices in Canada, the United States, Sweden, Finland, Germany, and Taiwan, and its headquarters in Montreal. The company's mission is to inspire dreams and empower players to fulfill their passion for the game. CCM Hockey aims to be the leading brand on and off the ice by delivering innovative products and outstanding experiences to athletes and partners worldwide, while prioritizing employees and communities. The company seeks to unlock the potential of every athlete by delivering innovation to maximize performance and ignite self-confidence. CCM Hockey is looking for passionate individuals who share its core values: Authenticity, Empowerment, Teamwork, and Respect. This position is based at the head office in Ville Saint-Laurent.

Requirements

• Bachelor’s degree in Business or Communications
• At least 5 years of experience in marketing or a similar role
• Bilingual in French and English
• Thrive in fast‑paced settings while managing multiple projects and deadlines
• Demonstrated track record of creative marketing execution
• Strong attention to detail with the ability to balance concurrent initiatives
• Skilled in strategic planning and problem‑solving
• Strong analytical and critical thinking capabilities
• Excellent organizational, time management, presentation, written, verbal, and interpersonal communication skills
• Proficient in Excel, email platforms, Word, and PowerPoint

Nice To Haves

• Valuable experience from agency and brand marketing environments is preferred
• Experience in the sporting goods industry considered an asset

Responsibilities

• Assist the Brand Manager in brand positioning and ensure brand identity consistency across all communications mediums.
• Lead the Go-To-Market process including identifying product stories with business units and creating product launch plans.
• Lead execution of brand projects (briefing, timeline) - advertising campaigns, paid media, promotions and sales support materials with Graphic studio and agencies.
• Assist in the development of global consumer promotions with independent and key accounts in conjunction with the trade marketing team.
• Assist in the execution of web and social media projects with the Social Media Specialist to ensure brand consistency in development of content.
• Assist in the development and execution of all consumer relevant research and brand health. Understand data and identify best use for result as part of marketing strategy.
• Assist in measurement of return on investment of brand related marketing initiatives.
• Analyze data and clearly highlight how the brands activities are influencing the consumer and their willingness to purchase the brand.
• Maintain relationships with key partners and leagues and decide key avenues for promoting the CCM brand through these key relationships.

Benefits

• Competitive salaries, including a performance-based bonus program.
• Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
• Group retirement pension plan with employer matching (up to 5% of base salary).
• 3 weeks of vacation per year prorated as of your start date.
• Discounted prices on CCM products.
• Free gym at the head office.
• Fun social events throughout the year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level