Marketing Specialist, Go-to-Market

Medcan•Toronto, ON

18h•CA$63,808 - CA$87,736•Onsite

About The Position

Medcan is seeking a dynamic and driven Marketing Specialist, Go-to-Market, to join their energetic marketing team. This role will support the execution and launch of multi-channel campaigns across digital, social, email, traditional media, and events. The ideal candidate is proactive, hands-on, highly organized with keen attention to detail, and capable of juggling multiple tasks. They should possess a creative and inquisitive mindset, excel at building strong relationships, and be able to translate internal stakeholder requests into clear marketing briefs and detailed requirements. A strong emphasis on measurement and analytics is crucial, ensuring campaigns meet business objectives. The role operates in a dynamic, fast-paced environment, requiring a growth mindset.

Requirements

Bachelor’s degree (or similar/equivalent) in business (marketing and/or communications focus preferred) or other relevant areas of study.
2+ years' experience with a focus on marketing campaign management, advertising, communications, or related fields.
Proven experience in marketing and multi-channel campaigns, marketing communications, and measurement.
Excellent written and verbal communication; able to turn inputs into clear briefs, status updates, and stakeholder-ready summaries.
Demonstrated ability to work cross-functionally and diplomatically managing feedback, approvals, and dependencies.
Analytical mindset with experience in campaign measurement and reporting (e.g., KPIs, benchmarks, performance insights).
Proficiency in Microsoft Office (PowerPoint, Excel, Word) and experience with project management tools (e.g., Asana or equivalent).
Highly organized, detail-oriented, and reliable—able to manage deliverables end-to-end with minimal oversight.
Proactive self-starter who anticipates next steps, asks strong clarifying questions, and escalates risks early.
Strong critical thinking and problem-solving skills; able to translate ambiguous inputs into actionable plans.
Confident communicator who can work effectively with internal and external stakeholders, including facilitating approvals, aligning on timelines, and representing marketing professionally.
Collaborative and service-oriented with a positive, solutions-focused approach to stakeholder support.
Comfortable working in a fast-paced environment with shifting priorities while maintaining high quality and accuracy.
Curious about results and motivated by continuous improvement—uses performance insights to refine future campaign execution.

Nice To Haves

Familiarity with CRM/analytics tools (e.g., Salesforce, Power BI) is a plus.

Responsibilities

Execute end-to-end integrated marketing campaigns (engagement and acquisition), from intake and planning through build, testing, approvals, deployment, and post-campaign reporting.
Support the execution and launch of multi-channel campaigns, including the creation and management of detailed workback schedules, stakeholder feedback/approval cycles, organizing and tracking the delivery of campaign assets for agency and/or platform partners.
Give specific, clear, and concise instructions to internal and external service teams (such as creative and content services, agencies, vendors, etc.) through marketing briefs, campaign requirements, and technical specifications.
Partner with internal teams (e.g., product, sales/growth, client experience, operations, compliance/legal, and creative/copy) to gather assets and secure timely feedback and approvals.
Support audience segmentation and targeting requests by documenting criteria, validating inputs, and coordinating with data & analytics partners on list pulls, suppressions, deduplication, and eligibility QA to ensure accurate execution.
Maintain campaign timelines, status updates, and documentation using project management tools; proactively flag risks, dependencies, or gaps, and support issue triage (e.g., audience or deployment errors) including coordinating corrective actions and stakeholder communications.
Build email templates using Stensul (an email creation tool designed for marketing users), solicit and apply stakeholder feedback, perform testing/QA and coordinate with internal teams for deployment against the established timeline.
Analyze campaign performance and KPIs (e.g., email engagement, lead volume, conversion signals, and channel benchmarks); ensure tracking hygiene (UTMs and naming conventions), validate reporting, troubleshoot discrepancies, and summarize results and learnings for stakeholders.
Receive, verify and enter invoices promptly into our accounting systems and maintain the marketing budget tracker for monthly reconciliation.