Specialist, Email and Website Management

Parkinson Canada

1d•Remote

About The Position

Reporting to the Manager, Brand Marketing, we are hiring a Specialist, Email and Website Management for a 14-month contract. As our new Specialist, Email and Website Management, you will lead the planning, execution, and optimization of Parkinson Canada's email marketing program while supporting website content management across our digital channels. Working closely with colleagues across Marketing & Communications and other internal stakeholders, you will manage the email marketing calendar, coordinate campaigns for multiple audiences, and ensure content is delivered accurately, on time, and in alignment with our brand and strategic priorities. You will also help maintain our website, balancing competing requests while ensuring our digital channels remain engaging, accessible, and effective in supporting fundraising, advocacy, education, and community engagement initiatives. This is a remote role based anywhere in Canada, with occasional travel for team meetings and events, typically one or two times per year.

Requirements

Hands-on experience planning, building, testing, and deploying email marketing campaigns from concept to execution.
Understanding of email marketing best practices, including audience segmentation, responsive design, accessibility, deliverability, and performance measurement.
Experience updating website content using a content management system and web platforms like Wordpress, Wix and Squarespace.
Ability to manage competing deadlines, coordinate requests from different stakeholders, and maintain a proactive approach to planning.
Ability to build strong working relationships across teams and communicate clearly with both technical and non-technical stakeholders.
Proactive, resourceful, and always looking for ways to improve how work gets done.
Motivated by the opportunity to use your skills to support a mission that has a meaningful impact on communities across Canada.

Nice To Haves

Experience working with HTML is an asset.
Experience working with BrightHire, an AI-powered video interview tool.

Responsibilities

Lead email marketing execution. You will plan, build, test, deploy, and optimize email campaigns that engage diverse audiences across Canada. Working from a proactive marketing calendar, you will ensure campaigns are delivered accurately, on time, and aligned with organizational priorities while maintaining a consistent, accessible, and engaging experience for recipients.
Manage and enhance our digital presence. You will maintain website content that is current, user-friendly, and aligned with Parkinson Canada's brand and communications strategy. Working with internal stakeholders, you will publish web page updates, publish blogs, support campaign launches, and help ensure our website effectively connects people with the information and resources they need.
Collaborate across the organization. You will partner with colleagues across Marketing & Communications and other teams to coordinate campaigns, manage competing priorities, and balance stakeholder requests. You will build trusted relationships by providing guidance on timelines, recommending best practices, and ensuring digital initiatives are delivered with accuracy and attention to detail.
Measure, learn, and improve. You will monitor campaign performance, analyze results, and identify opportunities to strengthen engagement and improve outcomes. You will use insights and data to refine future campaigns, support informed decision-making, and contribute ideas that enhance how Parkinson Canada connects with its audiences.