Cold Email Specialist
About The Position
We’re hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment. This is not a passive account management role. You will be directly responsible for: cold email campaign performance, inbox placement, deliverability troubleshooting, campaign optimization, client communication, and retention. You’ll work closely with: the founder, outreach team, developers, and operations to ensure campaigns perform, clients stay happy, and delivery standards scale with the business. If you understand cold email beyond basic outreach — including: infrastructure, warm-up, deliverability, copy performance, inbox health, and campaign optimization — this role is a strong fit.
Requirements
- Experience inside: cold email agencies, lead generation companies, outbound sales environments, startup operations
- Strong hands-on expertise in: cold email strategy, deliverability, inbox placement, warm-up systems, outbound infrastructure
- Strong copywriting ability for outbound campaigns
- Experience troubleshooting: spam issues, domain reputation, low-performing campaigns
- Technical understanding of: APIs, automations, workflows, outbound systems
- Daily practical use of: AI tools (ChatGPT, Claude), automation workflows
- Strong communication and client management skills
- Comfortable operating independently in fast-moving environments
Nice To Haves
- Experience with: Instantly, Smartlead, Clay, Apollo, Lemlist, Outreach, HubSpot
- Familiarity with: Zapier, Make, webhooks, automation systems
- Experience scaling outbound systems for startups or agencies
- Background in SaaS or lead generation environments
Responsibilities
- Act as the primary point of contact for 20–30 active clients
- Lead client check-ins and performance conversations
- Manage client expectations and campaign updates
- Build strong long-term client relationships
- Proactively identify risks and prevent churn before issues escalate
- Diagnose and optimize underperforming campaigns
- Troubleshoot: deliverability issues, inbox placement problems, domain health, spam issues, list quality concerns, low reply rates
- Review and optimize: subject lines, messaging, sequencing, personalization
- Quality-check campaigns before launch
- Continuously improve campaign performance and outcomes
- Manage and optimize: warm-up systems, inbox reputation, sending domains, DNS setup, SPF / DKIM / DMARC
- Understand how inbox placement impacts results
- Troubleshoot technical campaign issues independently when possible
- Collaborate with technical teams on infrastructure and automation improvements
- Personally write and refine cold email copy
- Improve: open rates, reply rates, positive response rates
- Test and iterate messaging based on campaign data
- Balance personalization with scalability
- Build and improve delivery documentation and playbooks
- Maintain organized workflows and campaign tracking
- Track: SLAs, client health, campaign metrics, operational performance
- Help create scalable systems as the company grows
- Work closely with: developers, infrastructure teams, outreach specialists, leadership
- Coordinate campaign execution and troubleshooting
- Report directly to the founder on: campaign performance, client risks, retention concerns, operational improvements
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
