Email Marketing Specialist

Namify LLC•Springville, UT

11h•$54,995 - $69,992•Onsite

About The Position

Namify is seeking an Email Marketing & Automation Specialist to own the execution and optimization of email campaigns and automated workflows within HubSpot. This role is crucial for guiding customers through their entire lifecycle, from lead nurture to onboarding, engagement, retention, and expansion. The specialist will create a seamless, personalized customer journey to increase conversion rates, improve customer experience, and drive revenue growth. This position requires collaboration with Marketing, Sales, Customer Success, and Product teams to ensure timely, relevant messaging aligned with company goals. The role also involves creating structured content for AI systems, improving crawlability and indexing, and maintaining clean site architecture. Taking ownership and pride in these tasks will allow you to thrive in this position for the benefit of both your team, Namify and our clients, and most importantly yourself. A reflection of your care and dedication to our client’s needs will be seen in the quality of your work, and won’t go overlooked. You are to be accountable for results and should take ownership of your area, processes, and communications seriously, while still having a rewarding and pleasant experience working for our company.

Requirements

Must have proper documentation for employment in the United States
Must pass a pre-employment drug screen
High School diploma or equivalent preferred
Submission of 2-3 writing samples is required as part of the application process
3+ years experience in email marketing, marketing automation, or CRM marketing
Hands-on experience using HubSpot marketing automation platform
Strong understanding of customer lifecycle marketing strategies
Experience building workflows and email sequences
Ability to analyze data and optimize campaigns
Strong written communication skills
Detail-oriented with strong organizational skills
Ability to manage multiple campaigns simultaneously

Responsibilities

Plan, build, and launch email campaigns in HubSpot across the customer lifecycle
Develop nurture, onboarding, engagement, and retention campaigns
Manage campaign calendar and optimize content, subject lines, and CTAs
Build and maintain HubSpot workflows for lifecycle automation
Segment audiences using CRM data and behavior triggers
Support lead nurturing, onboarding, upsell, and re-engagement efforts
Troubleshoot and improve workflow performance
Map and enhance the customer journey across lifecycle stages
Personalize messaging to improve engagement and experience
Partner with internal teams to align messaging with customer needs
Track and analyze campaign performance (open, click, conversion rates)
Run A/B tests and provide data-driven recommendations
Maintain clean, accurate, and well-segmented contact lists in HubSpot
Ensure compliance with email marketing regulations and best practices
Create clear, factual, structured content AI systems can understand.
Use concise headings, summaries, FAQs, definitions, and step-by-step explanations.
Make pages semantically relevant to likely user questions.
Implement schema markup.
Improve crawlability, indexing, page speed, mobile usability.
Maintain clean site architecture so AI retrieval systems can parse content easily.
All other duties as assigned