Email Marketing Specialist

Ollie's Bargain Outlet•Lower Paxton Township, PA

7d•Hybrid

About The Position

The Email Marketing Specialist position will help build and manage promotional, transactional, and triggered email marketing campaigns and automated workflows. This position will also support audience segmentation, reporting, campaign optimization, and broader digital marketing initiatives. Responsibilities include managing SMS campaigns, implementing SMS strategies, analyzing campaign performance, ensuring timely execution of deliverables, and staying updated on industry trends. This role will collaborate regularly with other team members to ensure cohesive messaging and branding.

Requirements

4+ years of experience in email marketing supporting retail, ecommerce, or loyalty marketing programs.
Experience working in an ESP environment, ideally Listrak or a retail focused automation platform.
Familiarity with email metrics, campaign testing, and basic performance analysis.
Working knowledge of HTML based emails, Liquid Script, and email QA best practices.
Strong attention to detail, organization, and campaign execution discipline.
Ability to manage multiple projects and deadlines for multiple channels
2+ year experience in SMS and/or Push notification marketing
Strong written communication and organizational skills
Eagerness to learn, improve, and grow within the role
Understanding of email automation, segmentation, and logic
Familiarity with email and SMS best practices
Experience working with CRM systems or customer databases
Experience supporting retail, ecommerce, or loyalty marketing programs.
Exposure to automated email journeys or lifecycle campaigns.
Comfort working with customer data, segments, and behavioral triggers.
Willingness to collaborate in a hybrid work environment with cross functional partners.

Responsibilities

Responsible for setup, scheduling, testing, proofing and deployment of email campaigns
Responsible for the building, scheduling, and deployment of promotional, triggered, and lifecycle email campaigns using Listrak’s email and journey automation capabilities.
Maintain the email marketing calendar and coordinate campaign timing
Review emails for accuracy, formatting, links, and overall quality before deployment
Support updates to email templates, layouts, and content
Run audience building and automation
Facilitate the implementation of personalization strategies
Develop audience segmentation and list management to improve targeting and engagement
Maintain automated email workflows such as welcome emails, reminders, and re-engagement campaigns
Execute ongoing list hygiene and subscriber management
Track key campaign metrics including opens, clicks, conversions, and unsubscribes
Prepare regular reporting and identify basic opportunities for improvement
Support simple A/B testing efforts for subject lines, messaging, and send times
Monitor deliverability and list health
Follow best practices for email compliance and subscriber engagement
Maintain a clean and engaged email database
Coordinate with CRM partners responsible for loyalty communications and testing
Import and manage data feeds into Listrak.
Attend weekly meetings for different business needs within the organization
Work closely with creative, merchandising, loyalty, and analytics teams to align email execution with broader marketing initiatives.
Actively participate in training sessions both virtual and in-person
Perform other duties and responsibilities as assigned by the Senior Marketing Manager and/or Senior Director of Customer Relationship Marketing & Loyalty
Setup, schedule, test, proof, and deploy SMS campaigns and Push notifications
Develop engaging and impactful messaging for SMS text messages and Push notifications that adhere to compliance standards.
Maintain the SMS/Push marketing calendar and coordinate campaign timing
Import and manage data feeds into Listrak.
Review SMS and Push messages for accuracy, formatting, links, and overall quality before deployment
Ensure that messages adhere to brand style, tone, and proper message structure
Implement segmentation and personalization strategies
Implement structured A/B testing for SMS program
Analyze program performance
Continuously improve the customer journey
Assist with the setup of new acquisition campaigns and monitor performance
Actively participate in training sessions both virtual and in-person