Specialist, CRM and Personalized Marketing

PetSmart • Phoenix, AZ

1d • Hybrid

About The Position

Our Omni-Channel Marketing team is looking for talented marketing individuals who are passionate about pets, highly detail-oriented, enjoy identifying and implementing process optimizations, and are relentlessly unsatisfied with the status quo. We are seeking a Specialist of Personalized Marketing to help support the deployment and execution of CRM campaigns across multiple channels, including email, SMS, and push. This role will be instrumental in assisting with a variety of responsibilities including, but not limited to, monthly campaign calendar curation, development of email briefs and targeting parameters, coordinating email planning sessions, and initiating promotional offer set-up. The ideal candidate is highly organized, customer-centric, collaborative, and energized by executing personalized marketing campaigns with precision in a fast-paced environment. PetSmart is poised to rapidly grow in this area and is looking for growth-minded individuals to be part of the journey.

Requirements

• Bachelor’s degree from a four-year college or university in Marketing, Merchandising, Business, or related field
• Minimum two years of relevant marketing experience, retail preferred
• Previous CRM experience including email, SMS, or mobile push preferred, which may include experience with email automation or deployment platforms, QA processes, AI tools, or campaign operations
• Exceptional attention to detail with a strong commitment to accuracy and execution quality
• Demonstrated ability to manage multiple projects simultaneously while maintaining strong follow-through and accountability
• Highly proactive with a strong ownership mentality and ability to independently drive work forward
• Strong organizational skills with the ability to prioritize effectively and adapt quickly as business needs evolve
• Comfortable working in a fast-paced environment where priorities can shift quickly and ambiguity may exist
• Strong problem-solving skills and proactive mindset with a continuous improvement mentality
• Excellent collaboration and relationship-building skills, both internally and externally, with outstanding verbal and written communication skills
• Ability to quickly learn new tools, systems, and processes
• High proficiency with Microsoft Excel and PowerPoint

Nice To Haves

• Experience with project management tools such as Workfront, Asana, or Jira preferred

Responsibilities

• Create and implement email campaign briefs in collaboration with various stakeholders
• Participate in monthly calendar planning, CRM strategy working sessions, and campaign targeting meetings, providing ideas and recommendations
• Collect and organize necessary details for successful campaign deployment, including copy, disclaimers, URLs, targeting requirements, and creative assets
• Perform detailed QA reviews of campaigns, offers, links, targeting, and creative assets to ensure accurate and flawless execution across channels
• Monitor and manage project tasks in Workfront to ensure campaigns remain on schedule and key milestones are met
• Proactively identify risks, gaps, or timeline concerns and communicate recommendations or solutions to stakeholders as needed
• Orchestrate the set-up of in-store and online promotional offers and generate coupon creative assets
• Maintain weekly campaign reports utilizing a variety of data sources to evaluate campaign performance and inform decision-making, including CRM channel metrics, customer metrics, sales, and redemption metrics
• Partner collaboratively across marketing, digital, creative, CRM audience, and technical teams to help bring campaigns to life across owned channels
• Continuously identify opportunities to improve workflows, documentation, operational processes, and campaign execution efficiencies
• Leverage AI and emerging technologies to create efficiencies and personalization in communications while embracing a fast-paced, evolving marketing environment
• Demonstrate ownership of assigned projects from intake through deployment and post-campaign reporting

Benefits

• Pet friendly environment, bring your pets to work!
• On-site Dog Park
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
• “Sit & Stay” Café serving fresh breakfast and lunch options
• On-site coffee bar
• “Lil’ Paws” learning center and onsite daycare facility (associate paid)
• Volunteer events with PetSmart Charities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level