Specialist, Creator Marketing

Red Bull•Chicago, IL

About The Position

The Creator Marketing Specialist will report to the Senior Manager and support the execution of the creator marketing strategy by managing relationships with creators, overseeing the day-to-day operations of creator-led campaigns, and ensuring alignment with the broader creator marketing goals. This role will work closely with the Senior Manager, Creator Marketing to develop and maintain strong relationships with creators, facilitate campaign execution, and support event activations. The Creator Marketing Specialist will also collaborate with cross-functional teams to ensure campaigns are delivered on time and in alignment with the brand's global standards.

Requirements

3+ years of experience in creator marketing, influencer marketing, or talent management, with a focus on campaign management and execution.
Strong communication and relationship management skills, with the ability to build and maintain positive relationships with creators.
Experience managing the execution of creator-led campaigns, ensuring timely delivery and performance tracking.
Proficiency in CRM systems and campaign management tools, with the ability to track and report on campaign performance.
Excellent organizational and multitasking skills, with the ability to manage multiple projects and campaigns simultaneously.
Bachelor’s degree in marketing, communications, or a related field.

Responsibilities

Manage day-to-day relationships with creators, ensuring ongoing engagement and alignment with brand objectives.
Assist the Senior Manager, Creator Marketing in identifying new talent, maintaining a strong pipeline of creators, and expanding the creator roster.
Act as the primary point of contact for creators, providing guidance and support throughout campaign execution.
Ensure creators are well-informed and equipped to deliver content that aligns with Red Bull’s brand values and goals.
Support Senior Manager, Creator Marketing in the execution of creator-led campaigns, ensuring timely delivery and alignment with campaign objectives.
Coordinate with internal teams (media, marketing, product) to ensure that creator campaigns are integrated into the broader marketing strategy.
Track and report on the performance of creator campaigns, providing insights and recommendations for future campaigns.
Ensure all campaigns adhere to Red Bull’s global guidelines and legal standards, working with the Sr Manager to address any issues.
Assist in planning and executing creator-hosted events, ensuring creators are integrated into key brand activations and events.
Work closely with the Senior Manager, Creator Marketing to identify strategic events and activations where creators can be leveraged to maximize engagement.
Ensure creators are properly supported at events, coordinating logistics and ensuring that their participation aligns with brand goals.
Coordinate with internal teams to ensure that creator campaigns and activations are aligned with broader marketing initiatives and business objectives.
Collaborate with the CRM and Operations teams to ensure that creator data and campaign performance are accurately tracked and reported.
Ensure that all creator marketing activities are in line with Red Bull’s global and US guidelines and standards.
Share best practices and learnings with the US and regional teams, contributing to continuous improvement in creator marketing strategies.
Support the Senior Manager, Creator Marketing in applying global and regional insights to local markets, ensuring campaigns are relevant and impactful- delivering best practice execution.