Specialist, Consumer Marketing Intelligence

Ford Motor CompanyDearborn, MI
$86,600 - $144,900

About The Position

The Marketing Intelligence Specialist supports the development and optimization of Consumer Marketing Communications by delivering data-driven insights that improve campaign effectiveness and brand performance. This role works across Brand, Media, Content, and Analytics teams to connect marketing activity to business outcomes. The position focuses on synthesizing multiple data sources into clear insights, supporting test-and-learn initiatives, and enabling fact-based decision making.

Requirements

  • Experience in marketing intelligence or a related field.
  • Proficiency in synthesizing multiple data sources.
  • Experience supporting test-and-learn initiatives.
  • Ability to enable fact-based decision making.

Responsibilities

  • Deliver data-driven insights to improve campaign effectiveness and brand performance.
  • Connect marketing activity to business outcomes.
  • Synthesize multiple data sources into clear insights.
  • Support test-and-learn initiatives.
  • Enable fact-based decision making.
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