Analyst, Consumer & Market Intelligence
About The Position
Groupe Marcelle, a leader in the cosmetics industry in Montreal, Quebec, is seeking an Analyst, Consumer & Market Intelligence for a full-time position. This role is strategic, focusing on planning, executing, and analyzing consumer and market research to support brand strategy, innovation, and business growth. The analyst will transform research data and market intelligence into actionable insights for Marketing, Innovation, and Leadership teams. Groupe Marcelle is a growing Canadian company with over 350 employees, fostering an environment of passion, innovation, audacity, empowerment, collaboration, and humanity, with a purpose to "Cultivate beauty in our world".
Requirements
- Bachelor’s degree in Marketing, Statistics, Social Sciences, Market Research, Business Administration, or a related field.
- At least 4 years of experience in consumer research, market research, data analysis, or marketing intelligence.
- Strong knowledge of quantitative research methodologies (U&A, concept testing, brand tracking, segmentation, A/B testing).
- Proficiency with survey platforms (SurveyMonkey, Qualtrics).
- Advanced Excel skills, including Power Query and VBA.
- Experience with data quality assurance, validation, and preparation.
- Applied statistical analysis skills (significance testing, correlations, crosstabs).
- Ability to translate complex data into clear insights and business-oriented recommendations.
- Strategic and analytical, with strong judgment in interpreting complex or ambiguous data.
- Autonomous and able to manage multiple projects simultaneously.
- Detail-oriented with strong concentration and rigor.
- Collaborative and able to influence cross-functional stakeholders.
- Comfortable working in a fast-paced, deadline-driven environment.
- Skilled at transforming data into clear, compelling business insights.
Nice To Haves
- Experience with largescale data environments (ecommerce, digital platforms) is an asset.
- Experience in beauty, personal care, or CPG is an advantage.
Responsibilities
- Lead end to end research initiatives, managing 15-20 consumer and market research projects annually.
- Design and execute robust research methodologies, owning all operational phases of quantitative research.
- Leverage advanced research and data platforms (SurveyMonkey, Qualtrics, Nielsen, Euromonitor, internal data sources) to produce insightful analyses.
- Conduct sophisticated quantitative analyses, including crosstabulations, significance testing, correlation analysis, segmentation, and dashboard development.
- Synthesize insights into strategic recommendations that influence brand strategy, innovation, and cross-functional alignment.
- Develop high-quality secondary research reports and market intelligence summaries.
- Act as a strategic cross-functional partner, collaborating with Marketing, Innovation, and Sales teams.
Benefits
- Competitive base salary
- Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
- Medical and dental insurance
- Health and wellness spending account
- Retirement plan and Tax-Free Savings Account (TFSA)
- Telemedicine services
- Employee Assistance Program
- Performance bonuses
- Paid holidays during the Christmas season
- Paid time off for your birthday
- Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
- Free access to our on-site gym at headquarters
- Exclusive Head Office benefits
- Large free outdoor parking lot (paid indoor parking option available)
- Easily accessible by foot from Du Collège metro station
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
