Specialist, Category - British Columbia

Labatt Breweries of CanadaVancouver, BC
CA$80,000 - CA$95,000Onsite

About The Position

The Category Specialist provides actionable insights and recommendations to support category management and strategic planning for our Beer and Beyond Beer portfolios. This role involves analyzing market trends, consumer behavior, and competitive data to drive growth and optimize category performance.

Requirements

  • Post secondary education
  • Skilled in analysis and observation focused on consumer behaviour.
  • Ability to plan and prioritize routine and ad hoc tasks in order to reach established objectives.
  • Mastery of Windows environment and Microsoft Office software (Excel, PowerPoint).
  • Excellent communication skills; must speak and write well in English.
  • Independent and dynamic, with good people skills.

Nice To Haves

  • Practical experience in complex data bank processing an asset (Access, SpacePlanning (JDA), PBI).
  • Experience with working with JDA planogramming suite

Responsibilities

  • Conduct macro and micro analysis of the alcohol market so as to ascertain consumer trends in the global brewing industry and also in each segment, in order to identify sales opportunities.
  • Build business analyses on the impact of assortment, space management and macro trends , as well as recommendations that will encourage growth of the category (including Labattbrands).
  • Present said analysis to internal and external parties to educate, drive adherence and drive category growth
  • Create planograms based on category analysis and on objectives of profitability, trend, dos and aesthetics.
  • Collaborate on developing new marketing tools for major accounts and the sales team.
  • Analyze retail and market level data to recommend category assortment in store

Benefits

  • Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
  • Additional flex credits for healthcare or wellness spending accounts
  • Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
  • Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
  • Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
  • An annual allotment of Beer and Beyond-Beer products for employees!
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