Specialist, Business Development (Paid Partnerships)

Warner Bros. Discovery•New York, NY

8d•$62,972 - $116,948

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. Your New Role… CNN is seeking an Specialist, Business Development to assist the Business Development team in the growth and execution of CNN Commerce team’s Sponsored Revenue business. In this role, the Specialist, Business Development will work with both internal and external parties to create additional opportunities for expansion through sales outreach, relationship building, performance analysis, and client satisfaction. This role is deeply integrated with CNN Commerce's flagship product, CNN Underscored. CNN Underscored is CNN's product recommendations and reviews site. Sponsorships within CNN Commerce may exist within CNN Underscored editorial coverage, newsletters, social media accounts, and display advertising. The revenue driven from this business line is key to the team’s bottom line and is essential for diversifying commerce revenue.

Requirements

Bachelor’s degree in business, marketing, communications or related field
Minimum 3 years of experience in a sales or business development role within the digital marketing space
Direct sales experience, preferably within digital media, publishing or advertising agencies.
Strong foundational understanding of core advertising metrics such as CPM and CPC as well as the frameworks of programmatic, social, and display advertising.
Experience with, and a passion for, generating revenue and hitting performance goals in a deadline driven environment.
Proven track record of successfully pitching, selling and executing sponsored and/or paid ad campaigns with advertisers.
The ideal candidate is proactive, comfortable in an externally facing role, and can take direction given by business team leads.
Competency in Microsoft suite of tools (Excel, Outlook, PowerPoint)

Nice To Haves

Affiliate Marketing experience preferred

Responsibilities

Support the sales process for CNN Commerce sponsorship opportunities by pitching advertisers, articulating campaign value, and helping close opportunities from proposal stage to media booking and execution.
Develop and maintain a pipeline of Sponsored Revenue opportunities by nurturing existing relationships, sourcing new prospective advertisers, and tracking leads through the sales process.
Assist in building strategic sponsorship packages and media plans that align client objectives with CNN Commerce inventory, audience insights, and revenue goals.
Serve as a day-to-day point of contact for sponsors, communicating campaign status, performance insights, and progress against client objectives and KPIs.
Partner closely with Business Development, Ad Sales & Operations, Product, Social, and Editorial teams to support the development, sale, launch, and execution of sponsored and paid campaigns.