Specialist, Ads Operations

PayPal • San Jose, CA

1d • Hybrid

About The Position

The Ads Operations Specialist will own end-to-end campaign delivery across onsite and offsite channels, working with a team of campaign managers to ensure efficient delivery and performance. This role combines hands-on campaign management with strategic leadership, owning delivery against advertiser KPIs while building best practices, improving processes, and guiding a high-performing operations function.

Requirements

• 1+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• 3+ years in digital advertising, programmatic media, or performance marketing
• Experience managing complex, multi-channel campaigns (display, video, mobile, CTV)
• Strong knowledge of AdTech ecosystem (DSPs, SSPs, DMPs, ad servers)
• Proven ability to drive performance through data analysis and optimization
• Strong analytical and technical skills (dashboards, experimentation; Tableau a plus)
• Detail-oriented with strong project management and problem-solving abilities
• Entrepreneurial mindset with ability to thrive in ambiguity

Nice To Haves

• Experience in ecommerce or commerce media platforms
• Familiarity with troubleshooting web/app or ad-serving environments
• Exposure to HTML, ad ops tooling, or data pipelines
• Balance of strategic thinking and hands-on execution
• Ability to turn insights into scalable systems and playbooks
• Strong collaboration and communication across technical and business teams

Responsibilities

• Engages with merchants to identify their needs and provides timely responses to requests.
• Conducts regular check-ins to enhance relationships.
• Communicates clearly and effectively with merchants about operational processes and product features.
• Shares relevant updates to keep clients informed.
• Actively solicits client feedback to identify service improvement areas.
• Implements minor changes based on this feedback to enhance the client experience.
• Demonstrates foundational knowledge of product features and functionalities, addressing basic client inquiries effectively.
• Keeps informed about basic industry trends and regulations relevant to merchant services, sharing insights with clients as needed.
• Assists clients in account configurations, providing guidance on standard offerings and features.
• Handles standard client issues independently, ensuring timely resolutions and effectively managing client expectations.
• Monitors basic account activity to identify potential issues and responds as needed.
• Acts as the primary contact for client issues, ensuring needs are promptly addressed with minimal escalation.
• Acknowledges and utilizes the role of feedback in service improvement, collecting feedback during interactions and sharing insights with the team.
• Recognizes general signs of growth opportunities within merchant accounts, such as increased transaction volumes or new service inquiries.
• Understands the importance of merchant satisfaction in retention efforts and can articulate how positive experiences impact loyalty.
• Own end-to-end campaign delivery across onsite and offsite channels, ensuring performance against KPIs (e.g., CPA, ROAS, incrementality, brand lift)
• Monitor pacing, troubleshoot issues, and optimize campaigns using data-driven insights
• Develop and execute testing strategies (A/B, multivariate) to continuously improve outcomes
• Translate performance data into actionable insights and scalable optimization frameworks
• Lead campaign setup, QA, forecasting, and launch processes for programmatic campaigns
• Build and standardize playbooks, workflows, and best practices across the Ads ecosystem
• Drive efficiency in campaign delivery, including targeting, bidding, supply, and yield optimization (e.g., PMP deal management)
• Ensure accurate tracking and reporting throughout the campaign lifecycle
• Partner with Sales, Customer Success, Analytics, Product, and Technical teams to deliver advertiser success
• Support media planning and campaign strategy development aligned to client objectives
• Provide guidance and mentorship to campaign managers and analysts
• Communicate performance insights and recommendations to stakeholders and leadership
• Identify opportunities to scale proven strategies and improve platform performance
• Leverage PayPal’s unique data and insights to unlock competitive advantage
• Operate effectively in a fast-paced, evolving environment with a strong results orientation

Benefits

• generous paid time off
• healthcare coverage for you and your family
• resources to create financial security
• support your mental health

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees