Specialist Account Executive

Asana•New York, NY

7d•$300,000 - $330,000•Hybrid

About The Position

We're seeking a driven, entrepreneurial Account Executive to join a newly formed team bringing Asana's platform to IT and service teams. This is a unique opportunity to be at the ground floor of an emerging go-to-market motion, working as part of a dedicated team to build repeatable sales plays that will scale across Asana's field organization. You will be an extended part of the product General Manager's team, helping to bring customer feedback to the product team and design the product and pricing strategy. You'll be starting conversations with IT leaders, service delivery teams, and cross-functional stakeholders who are looking to modernize how they coordinate work, deflect repetitive requests, and deliver exceptional employee experiences. This role requires both a hunter mentality and collaborative partnership—you'll prospect into net-new accounts while working seamlessly alongside Asana's existing Account Executives and Customer Success Managers to uncover expansion opportunities within our current customer base. This role is ideal for someone who knows the IT buyer thrives in ambiguity, loves building from the ground up, and is energized by the chance to shape a new market category at Asana.

Requirements

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
5–8 years of sales experience, with at least 3+ years selling to IT buyers (IT Operations, Infrastructure, Service Delivery, IT Leadership) in a B2B SaaS environment
Deep understanding of the IT persona, including familiarity with IT organizational structures, common pain points, and the technology ecosystem IT teams operate within
Proven ability to navigate complex, multi-stakeholder sales cycles involving IT, HR, Facilities, and other service-oriented functions
Track record of quota achievement and consistent pipeline generation in a hunter or hybrid sales role
Experience with early-stage or incubation sales motions is a strong plus—you’re comfortable with iteration, experimentation, and learning in real time
Excellent discovery and consultative selling skills—you dig deep to understand customer workflows, challenges, and desired outcomes before jumping to solutions
Strong collaboration skills—you work seamlessly with AEs, CSMs, and cross-functional partners to drive customer outcomes and revenue growth
Intellectual curiosity and growth mindset—you actively seek to understand emerging trends in IT service management, employee experience, and AI-driven automation
Exceptional communication skills, both written and verbal, with the ability to tailor messaging to technical and executive audiences
Practical experience in executing and maintaining a repeatable sales process such as Sandler, MEDDIC, or Challenger
Familiarity with the IT technology landscape is highly valued, including awareness of tools in categories like ITSM, ESM, service desk, ticketing platforms, knowledge management, and workflow automation

Nice To Haves

Familiarity with service management methodologies (ITIL, service catalog design, SLA frameworks, incident/request workflows)
Background selling displacement deals or helping customers migrate from legacy enterprise software
Understanding of AI-powered automation, self-service workflows, or employee experience platforms
Comfort with modern sales tech stack (Salesforce, Outreach/SalesLoft, LinkedIn Sales Navigator, 6sense/Demandbase, etc.)

Responsibilities

Own the full sales cycle for IT and service team buyers within mid-market accounts (300–2,000 employees), from prospecting through close
Build and maintain a healthy pipeline through outbound prospecting and inbound lead qualification
Partner closely with existing Asana AEs and CSMs to identify expansion opportunities within accounts that already use Asana for other teams
Become a trusted advisor to IT leaders (CIOs, VPs of IT, IT Directors, Service Delivery Managers) by understanding their operational challenges, strategic priorities, and technology landscape
Translate customer pain points into compelling value narratives that resonate with IT and service team personas
Collaborate cross-functionally with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine positioning, surface product feedback, and ensure customer success post-sale
Develop and execute territory plans targeting high-propensity accounts based on firmographics, technographics, and account intelligence
Document learnings and contribute to playbook development to enable the broader sales organization as this motion scales
Champion Asana's expansion into new departments and use cases, positioning the platform as a strategic solution for IT and service delivery organizations