Social Video Strategist & Producer

America's Test Kitchen • Boston, MA

1d • Hybrid

About The Position

America’s Test Kitchen is seeking a creative and experienced Social Video Strategist & Producer to create short-form video content for social platforms, particularly Instagram Reels and TikTok. The role covers concept development, filming, editing, and delivery, with a focus on storytelling, current trends, and brand initiatives. Working with Brand Managers, the Director of Social, and other Social Media team members, the producer will create engaging, shareable content that reflects the brand voice, drives engagement, and grows the company’s social presence.

The position is based in the company’s Boston, Massachusetts, office in the Seaport district. The expected hybrid schedule is three days per week in the office (Tuesday, Wednesday, and Thursday) and two days remotely; the schedule may change from week to week according to business needs. The salary range is $62,000–$72,000, with the actual offer determined by relevant experience, job-related knowledge and skills, geographic location, and other permitted factors.

Requirements

• At least 2 years of experience creating, editing, and optimizing video content specifically for social media.
• A strong portfolio of work on platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• Knowledge of social media trends, video formats, and platform algorithms, particularly on Instagram and TikTok.
• Demonstrated success increasing engagement and driving measurable results through short-form video content.
• Proficiency with video editing software, including Premiere, and social media management tools such as Emplifi.
• Ability to work independently as a proactive self-starter.
• Adaptability and comfort working with evolving social media platforms and trends.
• Exceptional organizational skills, initiative, follow-through, and adherence to deadlines; ability to prioritize and manage multiple projects simultaneously.
• Passion for food, cooking, and culinary content aligned with America’s Test Kitchen’s mission and audience.

Responsibilities

• Develop and execute short-form video production in collaboration with Social Media managers, from ideation through final delivery, emphasizing storytelling, trends, and brand initiatives.
• Edit raw footage into engaging short-form videos using editing software, ensuring the content is on-brand and optimized for platform best practices.
• Conceptualize and produce innovative short-form social video ideas, monitor trends and audience behavior, and optimize content as needed.
• Collaborate with social, editorial, and marketing teams to create video content that follows social best practices and supports broader marketing and brand goals.
• Use project management tools to organize and track content, measure performance, analyze metrics, and make adjustments as needed.
• Stay current on social media trends, platform changes, and best practices in social video marketing, and adapt strategies to maximize engagement and reach.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed