Social Video Producer, ELLE

Hearst • New York, NY

2d • Hybrid

About The Position

As Social Video Producer at ELLE, you'll help create compelling social-first content that expands our reach, engages passionate audiences, and elevates one of the world's most iconic fashion and lifestyle brands across every major platform. Hearst Magazines is one of the world's largest lifestyle publishers, with a portfolio of more than 30 iconic brands that inspire, inform, and entertain audiences across print, digital, video, social, and experiential platforms. Our brands reach millions of readers and viewers through compelling storytelling, innovative content, and industry-leading journalism. At Hearst Magazines, you'll collaborate with talented teams who are shaping the future of media while creating meaningful experiences for audiences around the world.

Requirements

• 3+ years of experience producing, editing, or managing social video content for a media brand, publisher, agency, or comparable digital-first environment (or equivalent experience).
• Strong copywriting skills with the ability to create compelling, platform-specific social content.
• Experience using social media analytics and video performance tools such as Dash Hudson, TikTok Analytics, or similar platforms.
• Passion for fashion, beauty, pop culture, and emerging social media trends, with a strong understanding of ELLE's editorial voice and audience.
• Excellent organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with experience working across editorial, production, social, and talent teams.
• Ability to thrive in a fast-paced environment, meet tight deadlines, and adapt to evolving priorities.
• Flexibility to support on-set productions, events, and occasional work outside standard business hours as needed.

Responsibilities

• Manage programming calendars for centralized social video cutdowns across TikTok, YouTube, YouTube Shorts, Instagram Reels, and ELLE's owned platforms to ensure consistent publishing and audience growth.
• Partner with social editors and cross-functional teams to execute social video strategies that align with editorial priorities and performance goals.
• Support video production from concept through post-production by identifying compelling social moments, pulling B-roll, reviewing edits, and helping shape platform-specific content.
• Collaborate with the Talent team to develop creator partnerships, audience engagement opportunities, and social-first storytelling initiatives.
• Coordinate social video production for red carpet events, special projects, and live activations while maintaining high editorial standards.
• Upload, publish, and optimize video content across platforms, ensuring each asset is tailored to channel best practices and stakeholders are informed throughout the publishing process.
• Write and optimize engaging social copy, manage channel updates, and ensure brand pages remain fresh, accurate, and aligned with ELLE's editorial voice.
• Engage with audiences across social platforms to strengthen community, encourage conversation, and support video performance through thoughtful audience interaction.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work flexibility.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed