Social Strategist - AntiSocial

Thinkingbox•Toronto, ON

2d•CA$65,000 - CA$75,000•Hybrid

About The Position

AntiSocial is seeking a talented and experienced Social Strategist to join their award-winning team. The role involves championing client accounts and devising unique social strategies for global brands. The Social Strategist will be responsible for developing quarterly campaigns aligned with client objectives, including branding, tonality, aesthetic, content planning, and copywriting. A strong background in community management is essential for fostering conversations, growing audiences, and translating insights into strategy. The position reports to the Director of Strategy and works with the broader social strategy team, offering an opportunity to grow strategic skillsets and shape brand-audience connections online.

Requirements

2-4 years of experience in social media strategy and management
Strong understanding of social media platforms and technologies
Experience with paid media across social channels and an understanding of how paid and owned work together to drive greater impact
Excellent written and verbal communication skills
Experience with social media analytics and reporting
Experience distilling down big data into digestible insights for both client teams and internal teams
Experience in an agency environment
Education in Marketing, Communications, or a related field
Experience collaborating with cross-functional teams and contributing to team success
The ability to craft insightful social strategies and briefs that support creative in developing big brand ideas
The ability and desire to think campaign-first vs. ads or content-first
Clear, tight storyteller and brief-writer. Can identify meaningful, singular, useable insights/tensions
Clearly understand the difference between content planning and campaign planning and know which will best benefit our clients
A knowledge of how brand planning impacts social strategy and how those two specialties can work together
An undeniable passion for the social and digital space

Responsibilities

Develop and bring to life groundbreaking social media strategies for clients across various industries
Collaborate with clients to understand their business goals and objectives, and develop a social media plan to support them
Stay up-to-date with the latest social media trends and technologies, and incorporate them into strategies
Create and manage content calendars for clients, including writing and editing copy
Collaborate with cross-functional teams, including creative, media, and analytics, to develop and execute campaigns
Measure and report on campaign performance and make recommendations for content optimization
Act as a primary point of contact for clients, and manage relationships with key stakeholders
Support and collaborate with junior team members, sharing knowledge and best practices
Create social-first campaigns, not social-only campaigns
Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process
Work closely with our influencer strategy team to find opportunities to plus up campaigns with influencer marketing