Senior Social Strategist - AntiSocial

Thinkingbox•Toronto, ON

5d•CA$80,000 - CA$90,000•Hybrid

About The Position

AntiSocial is seeking a talented and experienced Senior Social Strategist to join their award-winning team. This role involves championing client accounts and devising unique social strategies for global brands. The Senior Social Strategist will be responsible for developing quarterly campaigns aligned with client objectives, vision, and goals, including account branding, tonality, aesthetic, content planning, and creative copywriting. A strong background in community management is essential for fostering conversations, growing audiences, and translating insights into actionable strategy. The position reports to the Director of Strategy and offers an opportunity to shape how brands connect with their audiences online.

Requirements

5+ years of experience in social media strategy and management
Strong understanding of social media platforms and technologies
Experience with paid media across social channels and an understanding of how paid and owned work together to drive greater impact
Excellent written and verbal communication skills
Experience with social media analytics and reporting
Experience distilling down big data into digestible insights for both client teams and internal teams
Experience in an agency environment
Education in marketing, communications, or related field
Experience in mentoring and leading teams
The ability to craft insightful social strategies and briefs that support creative in developing big brand ideas
The ability and desire to think campaign first vs. ads or content first
Clear, tight storyteller and brief-writer. Can identify meaningful, singular, useable insights/tensions
Clearly understand the difference between content planning and campaign planning and know which will best benefit our clients
A knowledge of how brand planning impacts social strategy and how those two specialties can work together
An undeniable passion for the social and digital space

Responsibilities

Develop and bring to life groundbreaking social media strategies for clients across various industries
Collaborate with clients to understand their business goals and objectives, and develop a social media plan to support them
Stay up-to-date with the latest social media trends and technologies, and incorporate them into strategies
Create and manage content calendars for clients, including writing and editing copy
Collaborate with cross-functional teams, including creative, media, and analytics, to develop and execute campaigns
Measure and report on campaign performance and make recommendations for content optimization
Act as a primary point of contact for clients, and manage relationships with key stakeholders
Provide guidance and mentorship to junior team members
Create social first campaigns not social only campaigns
Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process.
Work closely with our influencer strategy team to find opportunities to plus up campaigns with influencer marketing