Social Practice Lead

Adelphi Group • Montreal, QC

2d • CA$55,000 - CA$65,000 • Hybrid

About The Position

Creo, a division of Omnicom Media, is seeking a Social Practice Lead to join their data-driven influencer marketing solution team. This role is responsible for developing and executing paid social amplification strategies for influencer-created content across social and digital platforms. The position is available in Toronto or Montréal.

Requirements

• A college diploma or bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in social media, client account management, or digital marketing, ideally in a leadership or supervisory role.
• Proven experience building long-term client relationships and delivering outstanding results with a strong sense of ownership and accountability.
• Strong expertise in at least two of the following platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, X, and Twitch.
• Expertise in audience strategy and targeting.
• Experience with risk management and a solid understanding of media transparency best practices.
• Excellent analytical, problem-solving, and decision-making skills.
• Experience with Marketing Technology (MarTech) or Advertising Technology (AdTech) solutions.

Nice To Haves

• Bilingualism (French and English) is an asset, but is not required.

Responsibilities

• Develop paid social media strategies to achieve client objectives, working closely with Influencer Marketing Specialists, Creative teams, and Data teams.
• Advise, support, and negotiate with partners while celebrating campaign successes, identifying opportunities for improvement, and recommending solutions to overcome challenges.
• Develop and execute high-performing strategies by leveraging Omnicom Media best practices, while ensuring flawless execution in a fast-paced environment.
• Manage campaign execution and ongoing optimization using a variety of performance tools, while delivering campaign reports, analyses, and actionable recommendations.
• Analyze campaign performance data to uncover insights and recommend optimizations that maximize campaign results.
• Collaborate closely with internal teams, clients, and external partners (Sales, Product Development, Analytics, etc.) to ensure seamless execution of client strategies.

Benefits

• Many opportunities for advancement to encourage your ambitions
• Many hours of training every year and an internal mentoring program
• 100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!)
• 5 paid 4-day long weekends during the year
• Offices closed during the holiday season
• Indefinite health leave for your physical, psychological and even menstrual health
• A public transit discount
• A strong social life, even in hybrid work. Your colleagues will become your friends during our celebrations where everyone's contribution is recognized.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree