Social Media Strategy Consultant TX

Search for Common Ground • Dc, DC

2d

About The Position

Common Ground USA (CG-USA), informed by its experience as a peacebuilding organization, is launching a bold initiative to foster a more inclusive, equitable, and peaceful society in America. The Texas-based program is seeking to establish and grow a Texas-focused social media presence to enhance its strategic messaging reach within the state. This consultancy aims to assist the team in developing a strategic outreach plan and providing operational support during the planning, launch, and early implementation phases, spanning from fall 2026 to summer 2027.

Requirements

• Professional background in Strategic Communications or Marketing.
• Demonstrated experience in building social media strategies.
• Deep familiarity with Texas media markets and audiences.
• Experience in building successful strategic communications campaigns or brand launches.
• Ability to develop content for a broad base of Texas audiences, including Spanish-speaking communities.
• Knowledge of current social media trends and emerging formats.

Nice To Haves

• Experience in communications within advocacy, democracy, civic mobilization, or other related fields is strongly desired.

Responsibilities

• Develop a social media strategy to establish a presence, reach key audiences, build engagement, and grow brand visibility for CG-USA Texas programming.
• Collaborate with Texas team members to develop a 6 and 12-month implementation plan, including messaging arcs, storylines, content scheduling, and potential ad campaigns.
• Identify and monitor key social media platforms such as YouTube, Facebook, TikTok, and Instagram.
• Support the Texas team in creating/finalizing content during launch and implementation.
• Foster a community on social media platforms.
• Track and analyze social media performance.
• Optimize strategy based on performance insights.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed