Social Media Strategist, College Study

CIEE Inc• Remote, US,

2d•Remote

About The Position

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world. This role ensures strategic alignment of social media content with the organization’s marketing and business priorities. The Social Media Strategist will create and manage content for the CIEE Study Abroad handle across Instagram and TikTok with a focus on reach and engagement with our key audiences. They will coordinate with internal departments, particularly across our 45+ centers, to support a clear and cohesive content strategy. This role will own social strategy from end-to-end: from trend forecasting and content planning to performance optimization and ambassador/influencer ecosystems.

Requirements

Professional experience with social media platforms, specifically Instagram and TikTok, on behalf of a consumer brand, preferably in the education space.
BS in Communications, Marketing, New Media, Social Media or related degree/field.
Experience with social media management or monitoring tools such as Hootsuite, Sprout Social, Google Analytics, Later or other similar tools.
Working knowledge of Adobe Creative Suite (InDesign, Photoshop, etc.), Microsoft Office and/or Canva.
Keen sense of creativity and brand alignment.
Superior multitasking and critical thinking skills.
Excellent troubleshooting, problem solving and follow-through skills.
Strong written and verbal communication skills.
Demonstrable writing / content experience that connects with student audiences.
Ability to manage to deadlines with a sense of urgency.

Nice To Haves

Basic video creation, production, and/or editing a plus.
A minimum of 2 years of relevant experience.
Desire to grow and develop personally as well as within our department and our Company.
High level of self-awareness and the ability to adapt to changes in the business.
Study Abroad or international travel experience.
Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion and Problem Solving) and culture.

Responsibilities

Maintain a comprehensive social media calendar with publish information, including by channel, that’s accessible across the larger marketing team.
Manage social listening platform for CIEE Study Abroad’s primary social media channels, including responding / engaging with posts as appropriate and/or escalating questions/comments as needed.
Track mentions of CIEE Study Abroad across social media by hashtag as well as across center locations.
Create and share relevant, engaging content aligned to the CIEE Study Abroad brand and designed to reach prospective college students.
Ensure alignment with brand tone and voice.
Review engagement reports across to evaluate what types of content types or delivery channels perform best and share/implement those recommendations as appropriate.
Support integrated marketing campaigns from a social media perspective by recommending and implementing social media strategies informed by data, metrics and best practice.
Maintain social media guidelines and best practices handbook to support CIEE Centers.
Track and measure key metrics to evaluate success and impact against student enrollment goals.
Scale ambassador and influencer programs by driving referral-based growth through social-driven initiatives.
Explore new content strategies and distribution channel, including testing opportunities, as part of the content marketing team.
Remain up-to-date on best practices in content and social media marketing.

Benefits

Paid time off and Parental leave
Gym Reimbursement Program
Employee Assistance Program
Short-term & Long-term Disability
6 floating Fridays (based on our eligibility rules)
CIEE Study Abroad and TEFL Program discounts
403(b) Retirement Plan with employer contribution
Insurance Coverage (life, travel, medical, dental and vision)
Flexible Spending Accounts/Health Savings Account (medical and dependent)
Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)