Social Media Strategist - Touchland

Church & Dwight Co., Inc. • New York, NY

1d • Hybrid

About The Position

Church & Dwight is seeking a Social Media Strategist-Touchland, to join our team. We’re looking for a Social Strategist to own and evolve our social presence across platforms. This role will translate the broader marketing calendar into a cohesive, high-impact social strategy and execution plan. You’ll sit at the intersection of strategy, content, and performance—driving channel growth, engagement, and brand consistency while collaborating closely with the creative team.

Requirements

• Bachelor’s Degree required
• 3+ years of experience in social media strategy, content, or digital marketing
• Strong understanding of major social platforms and their nuances
• Proven ability to turn brand/marketing objectives into effective social strategies
• Experience managing content calendars and working with creative or creator teams
• Comfortable both briefing content and creating it yourself when needed
• Data-driven mindset with experience in social analytics and reporting tools
• Highly organized, proactive, and comfortable in a fast-paced environment

Responsibilities

• Translate the marketing calendar into a clear, insight-driven social calendar across all relevant platforms
• Define channel-specific strategies (e.g., Instagram, TikTok, LinkedIn, etc.) aligned with brand and business goals
• Identify content opportunities tied to campaigns, cultural moments, and trends
• Continuously refine approach based on performance data and platform evolution
• Brief and collaborate with the creative team to produce high-performing, platform-native content
• Contribute to content ideation and, where needed, create content directly (copy, simple visuals, short-form video)
• Ensure all content aligns with brand voice, tone, and visual identity
• Stay ahead of trends and proactively bring new ideas to the table
• Own and maintain the social content calendar
• Ensure timely execution of all posts, campaigns, and reactive content
• Manage approvals and cross-functional alignment with marketing and other stakeholders
• Balance planned content with agile, real-time opportunities
• Own social reporting across channels (weekly, monthly, campaign-level)
• Track key metrics (engagement, reach, growth, conversions where relevant)
• Translate data into clear insights and actionable recommendations
• Test and optimize content formats, posting cadence, and messaging

Benefits

• medical
• dental
• vision
• basic life insurance
• paid vacation and sick time
• Paid Parental Leave
• paid holidays
• floating holidays
• vacation days
• 401k retirement plan (with company match and profit-sharing)
• Discounted Employee Stock Purchase Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level