Sr. Social Media Strategist

Zimmerman Advertising • Fort Lauderdale, FL

20h • Onsite

About The Position

As Senior Social Media Strategist, you’ll lead social strategy and content planning while helping shape how social integrates into broader campaign efforts. You'll translate brand objectives into culturally relevant content strategies, as well as create and manage organic and creator-specific content calendars. You will brief teams on cultural trends, platform guidelines, organic and creator content plans, and events and activation logistics. This role requires someone highly organized and comfortable managing and developing a big-picture organic content strategy across all channels. You will be expected to bring deep platform and industry expertise in social/cultural trends, platform best practices, the algorithm, and an understanding of what makes effective and good content.

Requirements

• 4-6 years of social media strategy experience, preferably within an advertising or marketing agency
• In-depth knowledge of the social media landscape and a clear understanding of how platforms, algorithms, and content formats shape performance
• Demonstrated experience identifying, vetting, and managing creator partnerships across multiple tiers—nano, micro, and macro
• Proven ability to build and manage content calendars that serve both brand storytelling and business objectives
• A genuine, up-to-date understanding of the creator economy—you know who’s rising, who’s relevant, and why
• Strong instincts for what makes content work: you can articulate why something performs and apply that thinking to briefs and strategy
• Fluency in cultural trends and the ability to connect them to brand-relevant opportunities
• Data-driven approach to content strategy; comfortable pulling and interpreting performance metrics to inform decisions
• Experience with social analytics tools (e.g., CreatorIQ, AspireIQ, Sprout Social, or similar)
• Familiarity with FTC disclosure guidelines and brand safety best practices
• Strong written and verbal communication skills; confident in presenting strategy and results to clients

Responsibilities

• Develop and lead paid and organic social strategies that align with client objectives, brand positioning, and target audience
• Stay up to date on shifts in the social landscape, platform trends, and the cultural conversations shaping your clients’ relevant spaces
• Lead the development of social media strategies grounded in audience insights, platform behavior, and brand goals
• Build and manage content calendars that balance creator activations, organic storytelling, and key cultural and brand moments
• Craft creative briefs that translate strategic thinking into clear, actionable direction for creative teams
• Monitor channel and campaign performance, surface meaningful insights, and continuously refine strategy based on the data
• Keep a consistent pulse on cultural trends, platform updates, and content formats—and know how to apply them to client work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 251-500 employees