Social Media Specialist - Sports

Catena Operations Ltd.•Miami, FL

6d•Remote

About The Position

The Social Media Specialist will own the day-to-day organic social media presence for Catena's US sports brands, with the flexibility to cover other verticals like casino, sweepstakes, and prediction markets as needed. The primary goal is to build and maintain a sports-native presence on platforms where bettors actively engage. Content will include data cards, live-game reactions, picks and lineups, legality explanations, and odds visualizations, all incorporating clear affiliate disclosures and directing users towards email capture and product engagement. As a media and affiliate company, the focus is on producing sports-native content for a betting-literate audience, rather than running operator advertisements. This role is integral to the broader Marketing team, collaborating with Content and SEO for amplification, Lifecycle/CRM for lead nurturing, Multimedia for production, and Legal/Compliance for adherence to regulations. The position will leverage AI tools to enhance production and measurement efficiency, subject to mandatory human review and legal compliance.

Requirements

3+ years of hands-on social media experience in sports betting, DFS, sports media, or sports-adjacent brands (2+ years acceptable with a strong sports betting or media portfolio).
Genuine US sports fluency: NFL, NBA, and MLB at minimum — understanding of spreads, props, lines, and DFS, with the ability to write about them without a brief.
Native or near-native English proficiency with strong, platform-native copywriting skills, especially on X.
Short-form video production skills (CapCut, Premiere, or equivalent) enabling quick content creation during live games.
Experience with social media management platforms (Sprout Social, Hootsuite, or equivalent).
Basic to intermediate analytics skills (GA4, platform-native insights, UTM tracking).
Comfort with AI-assisted content workflows under human and Legal review rules.
Willingness to work US sports hours, including Sunday, Monday, and Thursday evenings during the NFL season.

Nice To Haves

Background at a sports betting media brand, DFS platform, sportsbook, or sports affiliate.
YouTube packaging skills (titles, thumbnails, Shorts strategy).
Data visualization skills (Flourish, Datawrapper, Figma, or Canva).
Reddit and Discord community management experience.
Familiarity with US iGaming and affiliate compliance (state-by-state legality, responsible gambling, FTC disclosure).
Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Responsibilities

Plan, produce, and publish sports content across strategically selected platforms according to a content calendar.
Create event-driven, data-visualized content such as stats cards, infographics, odds snapshots, injury alerts, lineup confirmations, and real-time sports moments.
Produce short-form video content (TikTok, Shorts, Reels) using site data, existing assets, and live events with tools like CapCut or Premiere.
Utilize AI-assisted workflows for content ideation, draft generation, and scheduling, ensuring all output undergoes human QA and compliance review.
Repurpose and amplify content in collaboration with Content, SEO, and Multimedia teams across various channels.
Tag all links with UTM parameters according to internal standards.
Monitor and grow a sports-native audience on platforms including X, TikTok, YouTube, Reddit, and Discord.
Manage the Sprout Social Smart Inbox for sports brands, responding to the community, identifying trends, and spotting engagement opportunities.
Coordinate creator and host content with the Head of Social, Legal, and Multimedia for major sporting events and seasons.
Track and report weekly on sports KPIs, including publishing cadence, engagement rate, email signups from social, inbound traffic, and branded search growth.
Own objectives for the sports brands and report progress to management.
Continuously test content formats and series, measuring results, logging learnings, scaling successful content, and retiring underperforming content.
Execute the sports social strategy set by the Head of Social and propose tactical improvements based on performance data and competitive intelligence.
Work from the editorial calendar and site data, feeding insights back into content generation processes to improve automated output quality.
Collaborate closely with SEO on content distribution, quality outreach, and EEAT signal building.
Partner with Lifecycle/CRM on email capture funnels and offers to ensure social leads enter the nurture pipeline.
Collaborate with the Content team on the author social program for LinkedIn visibility.
Ensure all content complies with gambling regulations, platform policies, and state-level availability by working with Legal and Compliance.