Social Media Specialist

City Of Sandy Springs•Sandy Springs, GA

2d•$75,472 - $98,114•Onsite

About The Position

The City of Sandy Springs is seeking a creative, strategic, and data-driven Social Media Specialist to manage and grow the City's digital presence. This role involves creating compelling content, engaging with the community across multiple platforms, and telling the city's story online. The specialist will be responsible for informing, inspiring, and connecting residents with their local government through various initiatives, events, and communications.

Requirements

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
Four (4) years of professional social media management experience.
Experience creating engaging content across multiple social media platforms.
Strong knowledge of Facebook, Instagram, LinkedIn, X (formerly Twitter), and social media management platforms such as Hootsuite.
Excellent written and verbal communication skills.
Strong organizational, analytical, and problem-solving abilities.
Ability to work independently while collaborating effectively across multiple departments.

Nice To Haves

Experience using social media analytics and reporting tools.
Familiarity with local government communications or public sector organizations.
Knowledge of Google Analytics, SEO, and digital marketing best practices.

Responsibilities

Develop engaging photo, video, graphic, and written content for the City's social media channels.
Create and maintain content calendars that keep our messaging organized, timely, and impactful.
Monitor and respond to comments, messages, mentions, and community engagement.
Analyze social media performance and recommend strategies to increase reach, engagement, and public awareness.
Research emerging social media trends, digital tools, and best practices to keep the City's communications innovative.
Collaborate with departments across the City to promote programs, services, projects, and community events.
Coordinate photography and videography assignments while identifying opportunities for compelling visual storytelling.
Support public information efforts during high-profile events, City initiatives, and emergency communications.
Utilize SEO principles, keyword research, and web analytics to improve digital visibility.
Help strengthen community trust through transparent, engaging, and informative communications.