Social Media Specialist

Gregory FCA • Lower Merion Township, PA

22h • Onsite

About The Position

Gregory - named PR Agency of the Year by PR Daily and to PRWeek's Best Places to Work list - is looking for a motivated and creative Social Media Specialist join our team! In this role, you will build and implement both paid and organic social strategies, develop compelling content, and translate performance data into clear insights. The ideal candidate brings a strategic mindset to executional work — moving beyond task completion to understand why campaigns work and how to continuously improve them. Candidates must be in commuting distance to our Philadelphia-area office.

Requirements

• Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok, etc.)
• Experience with paid social media advertising across major platforms
• Understanding of social media management tools (Sprout Social, Hootsuite, etc.) and how to integrate them across accounts
• Understanding of AI and how it can support work
• Ability to analyze performance metrics and translate data into strategic recommendations
• Creative capacity to develop content ideas across formats and audiences
• Strong verbal and written communication skills
• Proactive, adaptable, and able to manage shifting priorities in a fast-paced agency environment
• Collaborative team player with a positive, solutions-oriented attitude
• Undergraduate degree in communications, digital media, public relations, creative arts, or related field
• 4+ years of professional social media experience
• Track record of building and executing social media campaigns with measurable results

Nice To Haves

• Agency experience preferred

Responsibilities

• Manage paid and organic social media campaigns for clients, ensuring alignment with overall marketing goals
• Build creative and compelling social media content to drive engagement and achieve client objectives
• Develop custom social media strategies tailored to each client's needs, audience, and business goals
• Drive and own campaign results — accountable for performance and able to communicate outcomes clearly to PR teams and clients
• Translate social media data and metrics into actionable, easy-to-understand insights for clients and internal teams
• Contribute to client calls and meetings with prepared, informed perspectives on campaign performance and strategy
• Articulate Gregory's social media offerings in client meetings, proposals, and sales calls
• Stay current on social media tools, trends, platforms, and AI developments — and bring relevant learnings back to the team

Benefits

• health insurance
• 401(k) plan
• paid time off
• paid holidays
• life insurance
• short-term and long-term disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level