Social Media Specialist

Benesch Law•Cleveland, OH

1d•$69,000 - $86,000•Hybrid

About The Position

Benesch is seeking a Social Media Specialist for its Cleveland office. This is a newly created, hybrid role with work-from-home flexibility. The ideal candidate has solid experience running social campaigns, enjoys analyzing social media data, and can work independently. This role is perfect for a social media professional with experience in professional services, a law firm, or a major corporation who is looking to grow and oversee Benesch's social media campaigns. The Social Media Specialist will manage and grow the firm's social media presence, support attorneys in building their professional brands online, and drive engagement through compelling content and campaigns. This role will also be the point person for social media management tools, analytics tracking, and paid social campaigns, including those developed with the Legal Recruiting team.

Requirements

Bachelor's degree in marketing, communications, public relations, journalism, or a related field.
At least 5 years of experience managing social media platforms for a professional services firm, corporate organization, or agency.
Strong knowledge of LinkedIn, Facebook, Instagram, X, and social media management tools, such as Hootsuite or Sprout.
Experience with social media analytics, reporting, and translating data into actionable recommendations.
Familiarity with paid social campaigns and audience targeting.
Excellent writing, editing, and communication skills.
Strong attention to detail.
Ability to work collaboratively with attorneys and professionals at all levels.
Ability to stay highly organized, proactive, and effective while managing multiple projects in a fast-paced environment.

Nice To Haves

Basic graphic design skills.
Familiarity with Canva, Adobe Creative Suite, or similar tools.
Creative thinker who can translate complex subject matter into engaging content.
Comfortable advising and coaching attorneys on effective social media use.
Data-driven mindset with a focus on continuous improvement.
Curiosity and adaptability in staying current on digital and social media trends.
Professional presence with the discretion needed to handle sensitive matters.

Responsibilities

Manages day-to-day activity for the firm's social media accounts, primarily LinkedIn, with additional focus on Facebook, Instagram and X.
Maintains the social media calendar to ensure timely promotion of firm news, events and thought leadership.
Drafts, edits and posts content aligned with firm messaging and attorney initiatives, including repurposing attorney-authored content into social-friendly posts.
Collaborates with in-house and external design resources on branded graphics and multimedia assets, and assists in creating quick-turn visuals using firm-approved templates and tools.
Oversees the Firm's social management tool as the central platform for scheduling, monitoring, reporting and employee advocacy.
Monitors activity, engages with audiences when appropriate and escalates issues as needed.
Supports crisis communications monitoring and rapid-response posting when needed.
Collaborates with colleagues in Marketing & Business Development to align social media efforts with firmwide campaigns, thought leadership and client-facing initiatives.
Ensures consistency with brand voice, visuals and compliance guidelines across all social content.
Partners with attorneys to develop, enhance and optimize their professional social media presence and activity.
Supports ongoing executive visibility efforts for firm leaders.
Provides coaching and best practices for building and maintaining an effective online presence.
Coordinates and executes paid social media campaigns, including in collaboration with the Recruiting team, to support hiring initiatives and employer branding, as well as broader campaigns promoting the firm's services, attorneys, achievements and thought leadership.
Collects, analyzes and reports on social media performance metrics, providing actionable insights and recommendations.
Monitors competitor activity (including both industry peers and their executives) and industry benchmarks to identify opportunities for differentiation.
Tracks trends, emerging platforms and best practices to ensure the Firm's social media strategy remains innovative and competitive.