Social Media Specialist

Riot Hospitality Group • Scottsdale, AZ

2d • Onsite

About The Position

Riot Hospitality Group is seeking a talented Social Media Specialist to join our team! The Social Media Specialist is responsible for the execution, management, and optimization of social media across multiple brands under Riot Hospitality Group. This role goes beyond posting content and requires a strategic, detail-oriented individual who can manage high-volume platforms while driving engagement, brand consistency, and revenue. We’re looking for a highly skilled and experienced candidate who can:

Content Creation & Management
Review, organize, and edit photo/video assets from photographers and videographers
Create and schedule content across Instagram, Facebook, and other platforms
Write on-brand, engaging captions tailored to each concept and audience
Maintain a consistent visual and tonal identity across all brands
Platform & Account Management
Manage daily posting, story updates, and community engagement across multiple accounts
Monitor DMs, comments, and guest interactions, ensuring timely and professional responses
Coordinate with in-venue teams for real-time content opportunities and coverage
Link in Bio & Digital Touchpoints
Maintain and update link-in-bio platforms with accurate tracking links, events, and promotions
Ensure all events, holidays, and activations are properly reflected and updated across platforms
Manage integrations with tools such as Mr. Black or similar platforms for event accuracy
Paid Social Advertising (Meta)
Manage and execute Meta ad campaigns for both specific promotions and ongoing brand initiatives.
Assist in the setup, monitoring, and optimization of campaigns
A basic understanding of Meta Ads is preferred but not required.
Campaign Execution & Promotions
Support the rollout of marketing campaigns, including holidays, special events, and promotions
Assist in executing paid social campaigns in collaboration with the marketing team
Ensure all promotions are clearly communicated and aligned across social channels
Analytics & Optimization
Track content performance and platform analytics to inform future strategy
Identify trends, insights, and opportunities to improve engagement and reach
Provide regular reporting on growth, performance, and campaign success
Brand & Quality Control
Ensure all content aligns with brand standards and voice for each concept
Maintain organization of media libraries and content calendars
Collaborate with designers, photographers, and marketing leadership to elevate content quality
Cross-Functional Collaboration
Work closely with marketing leadership, operations, and venue teams
Support influencer collaborations, photoshoots, and on-site activations as needed
Assist in coordinating and capturing content across multiple locations and concepts
Other duties as assigned.

Requirements

• Proven experience and strong interest in social media management, content creation, or digital marketing
• Proficient in platforms such as Instagram, Facebook, TikTok, and tools like Canva, Adobe Creative Suite (Lightroom), Microsoft Excel, Google Sheets, or similar software
• Excellent communication skills, both written and verbal
• Strong attention to detail, with the ability to multitask
• Creative mindset with an eye for aesthetics and trends
• Ability to work independently as well as collaboratively within a team

Nice To Haves

• Basic photography, design, or videography skills are a plus
• Passion for the hospitality and nightlife industry is highly desirable

Responsibilities

• Review, organize, and edit photo/video assets from photographers and videographers
• Create and schedule content across Instagram, Facebook, and other platforms
• Write on-brand, engaging captions tailored to each concept and audience
• Maintain a consistent visual and tonal identity across all brands
• Manage daily posting, story updates, and community engagement across multiple accounts
• Monitor DMs, comments, and guest interactions, ensuring timely and professional responses
• Coordinate with in-venue teams for real-time content opportunities and coverage
• Maintain and update link-in-bio platforms with accurate tracking links, events, and promotions
• Ensure all events, holidays, and activations are properly reflected and updated across platforms
• Manage integrations with tools such as Mr. Black or similar platforms for event accuracy
• Manage and execute Meta ad campaigns for both specific promotions and ongoing brand initiatives
• Assist in the setup, monitoring, and optimization of campaigns
• Support the rollout of marketing campaigns, including holidays, special events, and promotions
• Assist in executing paid social campaigns in collaboration with the marketing team
• Ensure all promotions are clearly communicated and aligned across social channels
• Track content performance and platform analytics to inform future strategy
• Identify trends, insights, and opportunities to improve engagement and reach
• Provide regular reporting on growth, performance, and campaign success
• Ensure all content aligns with brand standards and voice for each concept
• Maintain organization of media libraries and content calendars
• Collaborate with designers, photographers, and marketing leadership to elevate content quality
• Work closely with marketing leadership, operations, and venue teams
• Support influencer collaborations, photoshoots, and on-site activations as needed
• Assist in coordinating and capturing content across multiple locations and concepts
• Other duties as assigned

Benefits

• Access to medical, dental, vision, life insurance, short-term & long-term disability, voluntary benefits, and employee assistance program, and pet insurance
• Paid time off including vacation, sick leave, and company holidays
• Employee discounts at our many venues
• Exclusive access to events, shows, and other happenings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees