Social Media Specialist

Nusenda Credit Union•North Valley, NM

16h

About The Position

Nusenda Credit Union is seeking a Social Media Specialist to manage its social media channels for both the credit union and foundation. The role involves executing social media strategies to engage members, highlight employer groups, and promote community partners. The specialist will integrate the Nusenda brand into member conversations to enhance the organization's reputation, demonstrating a deep understanding of members, partners, and communities. Collaboration with internal departments and external community partners is key.

Requirements

Three to five years of similar or related experience
Bachelor’s Degree in Business Administration, Marketing, or other related field.
Experience with daily social media scheduling and monitoring through social media tools including Hootsuite and other online tools.
Must be able to handle multiple responsibilities, meet deadlines, deal with sensitive information and handle problem resolution.
Effectively communicate with internal and external customers appropriately via in person, email etc.
Experience in multi-tasking, meeting strict deadlines, dealing with sensitive information, and problem resolution while providing exceptional service.
Must be knowledgeable in Microsoft Office and all internal systems as affiliated with the department.
Ability to adapt quickly to change and proactively communicate

Nice To Haves

Financial Services and/or non-profit experience preferred.
Experience analyzing and understanding social media metrics preferred.

Responsibilities

Utilize Adobe Creative Suite, Hootsuite, or other social media tracking tools, design tools, and social media advertising platforms to create engaging visual content, including photos and videos, to promote Credit Union products, services, community involvement, and employee recognition.
Manage written content and creation of social media assets in partnership with the Marketing Team’s Designer and Media Relations Director, including taking photos, drafting post copy, and sourcing stock photography.
Identify and engage in opportunities for real-time social posts during credit union sponsored events.
Make strategic recommendations to support key campaigns or programs, community support, special events, promotions, etc.
Review and assist in updating social media processes and documents, including the social media calendar, scheduling tools, and make recommendations for improvement.
Execute social media campaigns to grow and engage audiences and followers, supporting the broader marketing initiatives.
Stay current and assesses industry and social media trends, tools, new platforms, innovations, and best practices.