Social Media Specialist

Canon U.S.A., Inc.•Melville, NY

1d•$66,300 - $81,550•Hybrid

About The Position

Canon U.S.A. is hiring a full-time Social Media Specialist to join its Social Media and Content Strategy team in Melville, New York. The role supports social strategy and content across B2B and B2C audiences, connecting Canon's imaging technology with engaging storytelling and maintaining the visual standards associated with the Canon brand. The position follows a hybrid schedule: in-office Monday through Wednesday, with the option to work from home for the remainder of the week, subject to changing business needs and office reporting requirements. The specialist helps develop paid and organic social content, supports B2B social channels, and contributes to platform-specific growth plans. The role also supports product launches and the social promotion of Canon's Explorer of Light program, and collaborates with the broader B2B marketing team on social funnels and conversion-focused marketing. The anticipated annual salary range is $66,300–$81,550.

Requirements

Bachelor's degree in a relevant field or equivalent experience.
Three to five years of related experience; the posting also specifies at least three years of professional social media experience.
Understanding of social media platforms, including algorithms and best practices for LinkedIn and Meta.
Ability to identify high-quality visual assets and maintain Canon's aesthetic standards across consumer and enterprise markets.
Strong writing skills and ability to shift tone between playful and trendy and professional and technical.
Must be legally authorized to work in the United States; the company will not pursue or support visa sponsorship.
Applicants must reside in the United States at the time of hire.

Nice To Haves

Professional social media experience with exposure to B2B marketing or commercial technology brands.
Familiarity with the B2B industry.
Knowledge of commonly used concepts, practices, and procedures, including HTML, Java, Photoshop, Mac, UNIX, and Windows platforms.

Responsibilities

Assist in the end-to-end development of high-impact paid social advertisements and organic content across major social channels.
Support management of B2B-focused social channels, showcasing high-end production workflows and commercial imaging solutions.
Brainstorm and execute content based on trending concepts, industry insights, and cultural moments.
Contribute to data-driven growth plans for LinkedIn, TikTok, Instagram, Pinterest, and Threads, tailoring strategies to each platform's audience.
Support product launch cycles by executing social teasers, announcements, and educational content about product features, ROI, and application output.
Support social promotion of the Canon Explorer of Light program, highlighting professional photographers' work and expertise.
Collaborate with the broader B2B marketing team on key products and services through strategic social funnels and conversion-focused tactics.
Use social analytics to track engagement, lead attribution, and growth, and adjust strategies based on performance data.