Social Media Specialist

ICF • Rockville, MD

2d • Hybrid

About The Position

ICF Next is seeking a Social Media Specialist to support social media communications for federal, state, and local government client accounts. The role works with a team of digital media communications strategists and specialists providing social media management, content writing, social listening, metrics reporting, digital engagement strategies, and training. This is a hybrid position requiring travel to a client office in Rockville, Maryland, up to one day per week. The role is contingent upon a contract award.

Requirements

• At least 3 years of experience in social media platform management and content development.
• At least 3 years of experience writing and editing social media content across platforms.
• U.S. citizenship is required by the contract.
• Demonstrated experience integrating creative, data/analytics, and/or other client services teams to develop integrated, insight-driven campaigns.
• Experience developing social media and communications plans and presenting to leadership teams.
• Detail-oriented, able to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Strong writing skills.
• Strong proficiency in PowerPoint and Microsoft Word.
• Comfort working with remote teams.
• Ability to work independently, seek help as needed, and contribute to team and company culture.

Nice To Haves

• Bachelor’s degree in marketing, communications, or a related field.
• At least 2 years of experience at an advertising or consulting agency.
• Experience working in highly regulated industries or with government agencies to build social media communications plans.
• Experience developing public health plans and strategies.

Responsibilities

• Support the Social Media Lead with day-to-day management of client social media channels, including scheduling and publishing content using approved tools.
• Research, write, and edit engaging social media content across platforms, following brand voice, plain-language, and Section 508 accessibility standards.
• Assist with monitoring social media channels and compiling social listening data on conversations, trends, and sentiment.
• Support social media event coverage, including Twitter chats, Facebook Live events, and other real-time engagement opportunities.
• Create and schedule content using UTM links and platform scheduling tools to support campaign tracking.
• Upload and caption videos to client YouTube channels and other video platforms as needed.
• Assist with developing graphics and templates for social media posts in collaboration with creative team members.
• Track and compile performance metrics and support monthly reporting and recommendations.
• Provide backup coverage for posting and community management as needed.
• Assist with developing content calendars and campaign materials for national observances and key events.
• Adapt to changing priorities and tasks in a fast-paced environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed