Social Media Specialist

Massanutten Resort • McGaheysville, VA

9h • $20 - $25 • Onsite

About The Position

Massanutten Resort is seeking a Social Media Specialist to bring the resort's story to life across social media. This role involves being the day-to-day voice of the resort, creating content that inspires visits and shares, capturing photos and videos on property, developing social-first content, engaging with the online community, and shaping the resort's online presence. This is a hands-on opportunity for an early-career marketer in a fast-paced environment, offering ownership of channels reaching a large audience. The specialist will collaborate with the marketing team, PR partners, local businesses, and resort departments to tell stories, support events, host influencers, and maintain a fresh digital presence. The role is ideal for someone creative, who enjoys content creation, storytelling, trend watching, and community building, offering a chance to make a visible impact and grow skills in social media, content creation, influencer marketing, and destination marketing.

Requirements

• 2–4 years managing social media for a brand, agency, or established creator account
• Fluency in Canva, including building and working from brand templates
• Proficiency in Meta Business Suite and a third-party scheduling and management platform (Hootsuite, Sprout Social, Later, or similar)
• Strong native editing skills in Instagram and TikTok, plus CapCut
• Ability to capture quality photos and videos on a phone across a range of settings and conditions
• Comfort reading platform and native analytics, and translating them into clear, accurate reporting
• Strong organizational and project-management skills, with the ability to manage a content calendar, shoot schedule, and event coverage
• Current, working knowledge of platform trends, formats, and best practices
• Availability to work on the property, including evenings, weekends, and holidays around events and peak periods

Nice To Haves

• On-camera comfort or willingness to appear in content
• Experience working with influencers or sourcing and repurposing user-generated content
• Experience maintaining third-party listing and review platforms (Google Business Profile, Yelp, TripAdvisor)
• Hospitality, tourism, or destination marketing background

Responsibilities

• Channel management and publishing — Own the content calendar and posting cadence across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging channels, adapting each piece of content to the platform it lives on.
• Content creation — Capture and edit photo and video on property and develop fresh, on-brand content using native tools and Canva templates.
• Online community engagement and partnerships — Manage daily engagement and build relationships with local businesses and partners to grow an authentic community.
• Influencer and media support — Support the PR partner in coordinating, scheduling, and hosting influencer and media visits, and leveraging the resulting content.
• Listings and online reputation — Maintain accuracy across third-party profiles and monitor reviews.
• Analytics and performance reporting — Track, analyze, and report on performance against established benchmarks.
• Backup support — Provide light website and app content edits as needed

Benefits

• Health, Dental, & Vision Insurance Available
• Paid Time Off (PTO) & Holidays
• ESOP (Employee Stock Ownership Plan)
• Employee Perks (discount on resort amenities, dining, retail, travel packages, and more)
• Professional Development & Internal Training Opportunities
• Leadership Growth & Career Advancement Paths

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed