Social Media Specialist

Stride Learning•St Louis, MO

1d•Remote

About The Position

Marketing/Branding focuses on managing or performing work across multiple areas including: Product/Brand Marketing: defining targeted customer segments and associated messaging; developing marketing strategies and plans; Product/Brand Management (P&L Accountability): managing the product/brand; P&L Advertising & Promotion: creating or coordinating the production and distribution of advertising and promotional materials; Marketing Research & Analysis: gathering and analyzing marketplace trends and customer data. This remote Social Media Specialist position is responsible for supporting student engagement through regular social media interaction on Facebook, Instagram, Tiktok, and youtube as well as student conferences/meetings, parent training, and coaching to address both student daily attendance engagement social-emotional engagement. K12, a Stride Company, believes in Education for ANY ONE. We provide families an online option for a high-quality, personalized education experience. Students can thrive, find their passion, and learn in an environment that encourages discovery at their own pace. Passionate Educators are needed at the Stride K12 partner in Missouri and Tennessee. We want you to be a part of our talented team! The mission of our virtual schools is to provide an exemplary individualized and engaging educational experience for students by incorporating school and community/family partnerships coupled with a rigorous curriculum along with a data-driven and student-centered instructional model. Student success will be measured by valid and reliable assessment data, parent and student satisfaction, and continued institutional growth within the academic community. Join us! This is a full-time REMOTE position. Ability to work independently, typically 40+ hours per week is required. Ability to maintain a professional home office without distraction during workday, typically 8-5pm or as defined by the school.

Requirements

Bachelor’s degree
0-1 year of related professional experience
One to Three (3) years of experience working with social media platforms
Strong written and verbal communication skills
Video editing skills on social media platforms
Experience engaging with content on Facebook, Instagram, TikTok and YouTube
Excellent problem-solving skills
Organizations skills, multi-tasking abilities
Customer service focus
Adaptable and comfortable in a fast-paced work environment
Experience coordinating academically oriented clubs and extra-curricular activities
Familiarity with the online learning experience
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); Web proficiency
Ability to travel 20% of the time
Ability to clear required background check

Nice To Haves

Some college
Training others through social media and or education degree or mass communication degree
Experience supporting adults and children in learning and the use of technology
An ability to learn new technology tools quickly (e.g. database and web-based tools)

Responsibilities

Serve as a liaison between students, Learning Coaches and teachers and/or administration
Managed and grew social media platforms to increase student enrollment interest, family engagement, and brand awareness across multiple digital channels.
Collaborated with school leadership, teachers, and marketing teams to develop campaigns supporting enrollment, attendance, testing participation, and community outreach initiatives.
Maintained content calendars and ensured timely communication of school events, deadlines, policy updates, and organizational announcements.
Increased follower growth, engagement rates, and digital campaign performance through strategic storytelling and audience-focused communication initiatives.
Responded professionally to comments, messages, and community inquiries while maintaining the organization’s brand voice and customer service standards.
Supported crisis communication and urgent school messaging through coordinated digital communication strategies across social media platforms.
Created and scheduled engaging content including graphics, videos, student highlights, school announcements, and event promotions aligned to organizational goals.
Provide outreach, training, and support to families who respond to Students First Check In surveys
Increase professional knowledge and skills by attending required staff meetings; participating in school and K12 sponsored Professional Development, and seeking other professional learning opportunities.
Participate in State testing as required