Social Media Specialist

Select • Houston, TX

4d • Onsite

About The Position

Under direction of the VP of Marketing, the Social Media and Content Marketing Specialist is responsible for assisting in developing and directing the company’s marketing and brand development activities that are in alignment with the company’s vision and sales/growth goals.

Requirements

• A minimum of 3 years of marketing experience preferred; exceptional entry-level candidates with relevant internship or project experience will be considered.
• Bachelor’s degree.
• Experience in creative copywriting (blogs, websites, emails, etc.).
• Demonstrable social analytics tools knowledge; ability to explain complex social media data in an understandable way
• Proficient in Canva, HubSpot, Adobe Creative Suite, and AI-powered tools such as Claude or similar platforms for content development and workflow efficiency.
• Proficient in Microsoft 365 applications including Excel, Word, PowerPoint, and Teams.
• A strong portfolio of previous work demonstrating range across digital, print, and social media content — required for consideration.
• Excellent written and verbal communication skills, with high attention to detail and brand consistency.
• Strong analytical, organizational, and time management skills with the ability to manage multiple projects and deadlines simultaneously.
• Self-starter who works well both independently and collaboratively within a team environment.

Nice To Haves

• Previous PR, media relations, or industry publication experience is a plus.
• Experience in Google Adwords and Google Locations is a plus

Responsibilities

• Write marketing content for various media, including trade magazines, websites, blogs and social media, and coordinate internal communications, maintaining a consistent brand voice.
• Create original visual content including graphics, short-form video, and infographics, using design tools such as Canva and Adobe programs.
• Manage and schedule social media content across platforms. (LinkedIn, Instagram, Facebook, YouTube, etc.)
• Develop technical and sales enablement content such as case studies, white papers, product sheets, and webinar materials tailored to B2B oil and gas audiences.
• Execute and optimize digital marketing tactics including SEO, paid ads, and AI-assisted content workflows to increase reach and lead quality.
• Plan and execute company-hosted events such as webinars, client appreciation events, and product demonstrations, managing timelines, vendors, and follow-up communications.
• Track and report on performance metrics across social, web, and email using platforms such as HubSpot, Google Analytics 4, and native social media analytics dashboards.
• Produce clear, actionable reports that translate campaign data and market insights into recommendations for leadership and the sales team.
• Monitor competitor activity, customer feedback, and industry trends, particularly within the oil and gas services sector, to inform content strategy.
• Stay current on emerging technologies and platforms, including AI tools, and evaluate their application to improve marketing efficiency and output quality.

Benefits

• Medical, dental, vision, coverage in addition to life and disability insurance plans.
• Paid Vacation Days and Paid Holidays.
• Retirement and Savings (401K) Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level