Social Media Specialist

Sekisui House U.S.•Denver, CO

2h•$71,000 - $80,000•Hybrid

About The Position

The Social Media Specialist supports the execution of social media strategies and content initiatives across assigned brands and platforms to increase brand awareness, audience engagement, and business results. This role is responsible for day-to-day social media activities, including content creation and publishing, community management, performance reporting, and campaign support. Working under moderate supervision, this position will manage multiple projects and priorities.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field; or equivalent combination of education and experience.
2-4 years of experience managing or supporting social media marketing programs for a brand, agency, or corporate environment.
Experience creating, scheduling, and publishing content across multiple social media platforms.
Knowledge of social media platforms, trends, platform algorithms, and digital marketing best practices.
Strong written communication, copywriting, and proofreading skills.
Skill in content planning, scheduling, and social media campaign execution.
Ability to analyze social media metrics and translate data into actionable recommendations.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Ability to collaborate effectively with cross-functional teams, vendors, and external partners.
Skill in community management and audience engagement across social media platforms.
Ability to adapt to changing priorities, emerging technologies, and evolving social media trends.
Proficiency with social media management, reporting, and content creation tools.
Strong attention to detail and commitment to maintaining brand standards and content quality.

Nice To Haves

Experience within the homebuilding, real estate, consumer products, hospitality, or lifestyle industries.
Experience supporting influencer marketing or creator partnerships.

Responsibilities

Support the execution of social media content and strategies across assigned brands and social platforms to drive brand awareness, audience engagement, and business objectives.
Create, schedule, publish and manage social media content across platforms including Facebook, Instagram, LinkedIn, YouTube and other emerging channels.
Maintain social media content calendars and collaborate with cross-functional teams to understand and coordinate content needs.
Work with our reputation management team to help escalate customer service or reputation management issues as needed.
Assist in developing social content, including copywriting, creative asset coordination, and platform-specific content recommendations.
Track and report on key social media performance metrics, such as engagement, reach, impressions, follower growth and referral traffic.
Identify opportunities to optimize content performance based on analytics, audience behaviors, and curate effective content as it aligns with platform best practices.
Support influencer and creator partnerships by coordinating content deliverables, tracking campaign results, and maintaining relationships as applicable.
Stay current on social media trends, platform updates, emerging technologies, and competitive activities, providing recommendations to improve performance.
Collaborate with internal teams and external vendors to support campaign execution and ensure content aligns with brand standards.
Assist in implementing social media best practices, processes, and governance guidelines to ensure consistency across channels.
Maintain an organized library of social media assets, content, and performance reports in conjunction with our Insights Team.
Support special projects, marketing campaigns, and enterprise initiatives through social media activation and content promotion.