Social Media Specialist (Student Position)

Ferris State University • Big Rapids, MI

10d • $14 - $14 • Onsite

About The Position

Ferris State University is looking for a spirited and social media-savvy student to join our Marketing and Communications team as a Social Media Assistant and Digital Content Creator. If you're passionate about creating buzzworthy content and have a knack for engaging the Bulldog community, this is the perfect role for you. Unleash your creativity, share your love of Ferris State, and help make us the top dog of social media! This is an excellent opportunity to gain hands-on experience in digital marketing, social media management, and content creation.

Requirements

• Must be a current student at Ferris State University and eligible for student employment.
• Strong understanding of social media platforms and their respective best practices.
• Some experience with graphic design tools (e.g., Adobe Creative Suite, Canva) and/or video editing software (e.g., Adobe Premiere).
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative content ideas.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• As an individual who is responsible for driving on behalf of the university, a driving record check will be run pursuant to university policies.
• The individual will be required to sign an authorization to run a criminal history background and driving record check.

Nice To Haves

• Knowledge of digital marketing principles and strategies is a plus.
• Prior experience in social media management or content creation is preferred but not required.

Responsibilities

• Assist in developing and implementing social media strategies that rally the Bulldog community on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Design eye-catching graphics, produce engaging videos, and craft compelling captions that showcase what it means to be a Bulldog.
• Monitor our social media channels, respond to comments and messages, and interact with our online community to build strong connections. Attend events and provide digital coverage of what is happening on campus.
• Report to the Social Media Coordinator and work closely with the Marketing and Communications team to plan and execute social media campaigns and promotional activities.
• Research the latest trends and best practices in social media and digital content creation to keep our content fresh and relevant.
• Monitor and analyze social media performance metrics, prepare reports, and provide insights and recommendations to boost our online presence.
• Craft engaging and informative SEO-rich blog posts to be shared on social media and digital platforms, keeping our audience informed and entertained.
• Operates a university or personal vehicle safely while carrying out job responsibilities.
• Drives the university golf cart for support of UA&M events and work projects

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed