Social Media Specialist Lifestyle

Harman Becker Automotive Systems Manufacturing KftNorthridge, CA
Hybrid

About The Position

A Career at HARMAN Lifestyle We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound. Contribute your talents to high-end, esteemed brands like JBL, Harman Kardon portfolio, and more Unite your passion for audio innovation with high-tech content and community building Create pitch-perfect, cutting-edge social content that elevates the listening experience for millions of fans worldwide

Requirements

  • 3-5+ years of experience in social media marketing, ideally for a consumer electronics, audio, or lifestyle brand.
  • Hands-on experience across Instagram, Facebook, TikTok, and YouTube, including native content formats, scheduling tools, and platform analytics.
  • Sharp content instincts: a feel for what will and won’t work on each platform.
  • Strong creative instincts, with the ability to translate brand strategy into scroll-stopping content.
  • Creative thinker, capable and comfortable with generating innovative ideas.
  • Proven ability to create unique and compelling positioning and messaging for target audiences.
  • Highly resourceful and solution-oriented with the ability to proactively seek out answers, utilize available data, and leverage team resources to overcome roadblocks.
  • Strong analytical skills, with the ability to interpret data, identify trends, and optimize social media performance.
  • Self-motivated, well organized, and up to challenges of changing timelines, requests, and deliverables.
  • Quick thinker with a “can do” attitude who can manage multiple work streams and prioritize according to the needs of the business in a fast-paced environment.
  • Strong written and verbal communication skills, with the ability to collaborate across global and regional teams.
  • Ability to complete projects or tasks to completion in a thorough manner that addresses all the queries and anticipated follow-up requests.
  • Ability to work in the Northridge, CA office three days a week.
  • Willing to travel up to 10%, as necessary domestically.
  • An understanding that flexibility in working hours may be required due to the nature of our global infrastructure.
  • Successfully complete a background investigation and drug screen as a condition of employment (post-offer).

Nice To Haves

  • Bachelor’s degree in Marketing or business-related field preferred.
  • Openness to new ideas and the desire to continuously learn and develop new skills.
  • Experience partnering with paid media teams or supporting paid social amplification strategies.
  • Experience with social listening, sentiment analysis, trend monitoring, or tools such as Sprinklr, Brandwatch, Sprout, Meltwater, etc.

Responsibilities

  • Own day-to-day content planning, creation, and publishing for JBL, Harman Kardon and other portfolio brands across Instagram, Facebook, TikTok, and YouTube or other platforms as they become relevant and necessary.
  • Build and maintain a global content calendar, coordinating with regional social leads to align and localize content across markets.
  • Maintain relationships with regional/global agencies, writing briefs, manage and coordinate creators.
  • Making sure that the regions are aligning with the global social media strategy and brand guidelines and guardrails
  • Manage day-to-day community engagement and monitoring, ensuring timely, on-brand responses across channels.
  • Partner with the Group Social Media Director on channel strategy, platform best practices, and emerging trend adoption (e.g., Reels, Shorts, TikTok formats).
  • Track and report on content and channel performance, translating metrics into clear, actionable recommendations.
  • Coordinate with creative, PR, ecommerce, and regional marketing teams to ensure consistent messaging and brand persona.
  • Support the development of social governance frameworks, brand voice guidelines, and platform-specific playbooks used across the Group.
  • Support influencer and creator partnerships and campaign amplification across owned channels.
  • Support protocols for managing sensitive community situations and escalations across social platforms.

Benefits

  • Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
  • Extensive training opportunities through our own HARMAN University
  • Competitive wellness benefits
  • Tuition reimbursement
  • “Be Brilliant” employee recognition and rewards program
  • An inclusive and diverse work environment that fosters and encourages professional and personal development
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