Social Media Specialist (Communications Specialist III)

King County • Seattle, WA

2d • Hybrid

About The Position

King County Metro, the largest transit agency in the northwestern U.S., seeks to hire a Social Media Specialist. The ideal candidate will have deep experience in social media marketing and communications, including running paid advertising campaigns. This position will guide the agency’s numerous social media accounts with more than 170K followers. Serving a county with a population larger than 15 U.S. states, Metro provides bus, paratransit, vanpool, water taxi, and on-demand services, and operates the Seattle Streetcar, Sound Transit Link light rail and Sound Transit Express bus service. The agency’s national honors include Best Large Transit Agency in North America (American Public Transportation Association, three times–most recently in 2018) and Most Equitable Agency in Tackling Climate Change (Federal Transit Administration, 2022). This recruitment will be used to fill one (1) Term-Limited Temporary (TLT) or Special Duty Assignment (SDA) position in the Communications Specialist III Classification vacancy. This position is expected to last through December 31, 2027, with the possibility of extension. Additionally, the selection process may be used to generate an eligibility pool for future Career Service, TLT, and SDA positions that may occur within this classification within this workgroup. The eligibility pool will be retained for 12 months from the date of posting and may be used at the discretion of the hiring authority.

Requirements

• Three or more years managing social media for a brand, company, or public agency.
• Experience with crisis management within rapidly changing social media engagement
• Strong collaboration and interpersonal skills.
• Design and video skills for content creation (which might include Adobe Creative Suite, Canva, Capcut, etc.).
• Clear, engaging, and adaptable writing skills.
• Familiarity with social media tools (which might include SproutSocial, Hootsuite, Meltwater, Buffer, etc.).
• Ability to analyze metrics and translate into strategy.
• Knowledge of current social trends, platforms and best practices.

Nice To Haves

• Experience using SproutSocial.
• Experience using Asana.
• Proficient in a language in addition to English.

Responsibilities

• Own the storytelling process: finding stories, capturing content in the field and producing engaging social content.
• Collaborate with cross-functional teams on social strategy.
• Plan and manage organic and paid social campaigns.
• Monitor performance metrics and adjust strategy to optimize results.
• Engage with followers, respond to messages/comments and grow engagement.
• Coordinate social media calendar.

Benefits

• King County has a robust collection of tools and resources to support working remotely.
• Employees will be provided with a County-issued laptop and must maintain a home workspace with an internet connection where they can reliably perform work and remain available and responsive during scheduled work hours.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed