Team Chevy, Social Media Specialist

General Motors

21h•$80,000 - $109,000•Remote

About The Position

The General Motors Global Social Marketing team is seeking a motivated, detail-oriented Social Media Specialist to support the social media and brand engagement efforts for Team Chevy and Chevrolet’s motorsports programs. This role sits within the Social Media Marketing organization and focuses on managing Team Chevy social channels, day-to-day activity, and racing coverage. As a social-first thinker with a passion for motorsports and digital trends, you will help manage content calendars, collaborate with internal teams and agencies, and foster a loyal, engaged racing community. Your experience in social media execution will help elevate the Team Chevy social presence and deliver against key KPIs including reach, engagement, and brand loyalty.

Requirements

2-4+ years of experience in social media, content development, campaign support, or community management, ideally within an agency, brand, entertainment, or sports environment.
Motorsports, automotive, performance vehicle, or live event experience and/or passion strongly preferred.
Strong understanding of major social platforms (Meta, Instagram, X, TikTok, YouTube, etc.) and platform-native best practices.
Demonstrated ability to create or brief compelling, on-brand social content tailored to platform and audience.
Excellent written and verbal communication skills with a keen attention to detail.
Strong organizational and project management skills; comfortable managing multiple priorities in a fast-paced environment.
Collaborative, team-oriented mindset with experience working across cross-functional teams and external agencies.
Proactive self-starter with a problem-solving, “find a way” mentality.
Bachelor’s degree required; Marketing, Communications, Public Relations, Business, or related field preferred
Ability and willingness to travel regularly to North American racing events and work some evenings/weekends aligned to race schedules. Travel up to 50%.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

Nice To Haves

Motorsports, automotive, performance vehicle, or live event experience and/or passion strongly preferred.

Responsibilities

Lead and assist in developing evergreen and racing-focused social strategies and content that align with brand pillars, race education, seasonal motorsports calendars, and event-specific needs.
Support best-in-class social campaigns that reflect Chevrolet and Team Chevy priorities and key customer demographics.
Help manage always-on and race-weekend content calendars for Team Chevy social channels.
Coordinate with cross-functional teams, legal, and external and agency partners to ensure timely approvals and delivery of content.
Ensure content is formatted and optimized for platform-specific best practices, with a strong emphasis on real-time race coverage and live event storytelling.
Support live coverage at key race events, capturing and coordinating real-time content from the track to social channels.
Collaborate with teams and partners on-site to bring the Team Chevy story to life in social-friendly formats.
Support the growth of loyal Team Chevy communities across platforms by engaging fans, creators, drivers, teams, and partners.
Assist with influencer relationships and user-generated content (UGC) initiatives to foster advocacy within the motorsports community.
Help organize and track workstreams with internal teams and agencies for content planning, race-weekend execution, timelines, and deliverables.
Monitor progress of social initiatives to ensure all milestones and publishing deadlines are met.
Partner with analytics teams to gather performance data and help deliver monthly and post-event insights.
Use learnings to refine future content, race coverage approaches, and community engagement strategies.
Maintain relationships with platform partners and stay current on motorsports, social, and creator best practices.
Ensure all content reflects Chevrolet and Team Chevy’s brand tone, voice, and visual identity.
Monitor emerging social and racing trends (e.g., formats, meme culture, motorsports terminology, fan behaviors) to inform timely and relevant content ideas.