Social Media Specialist

Planet • San Francisco, CA

14h • $90,200 - $112,700 • Hybrid

About The Position

Planet is seeking a Social Media Specialist to join its Communications team. This strategic, digital-native storyteller will translate complex topics across technology, geopolitics, defense, sustainability, AI and space into engaging stories for customers, investors, space enthusiasts and the public. The role will evolve and amplify Planet’s brand voice across social channels, own daily social execution, and identify opportunities for Planet to stand out and lead digital conversations.

The Specialist will develop and execute multi-channel social strategy and content, manage channel operations and community engagement, collaborate across communications, creative and business teams, support executive social presence, and use performance insights to improve results. The position reports to and partners closely with the Executive Communications Manager. This is a full-time hybrid role requiring work from Planet’s San Francisco office three days per week.

Requirements

• 4–6 years of experience managing daily social operations, executing digital campaigns and growing communities for a technology company.
• Proactive, self-starting approach, including taking initiative and bringing ideas, copy drafts and execution plans to reviews.
• Curiosity and strong social listening instincts, with the ability to learn technical or specialized subjects and turn them into stories.
• Exceptional copywriting skills and ability to adapt tone across platforms, from professional B2B insights on LinkedIn to conversational commentary on X.
• Visual storytelling skills and ability to create or adapt social assets using tools such as Figma Buzz, Adobe Creative Suite, Capsule or similar platforms.
• Fluency with social trends, platform shifts and internet culture, and understanding of what makes engaging digital content.
• Organizational and project management skills, including managing multiple priorities and content calendars in a dynamic environment.
• Hands-on experience with enterprise social management and analytics platforms such as Hootsuite or Sprout Social.
• Bachelor’s degree in Communications, Marketing or a related field.
• Ability to access applicable export-controlled information without requiring additional export licensing, as employment is contingent on meeting this requirement.

Nice To Haves

• Experience with short-form video editing.
• Experience partnering with external creative agencies, video vendors or freelance talent to produce high-performing social assets.

Responsibilities

• Evolve Planet’s social media strategy across LinkedIn, X, Instagram, YouTube, Facebook and Reddit to build brand awareness, engagement and audience connection.
• Develop social-first content and storytelling about Planet’s technology, people, customers and mission; experiment with formats, platforms and approaches using audience insights and performance data.
• Own daily channel operations, including content planning, drafting, asset gathering, scheduling, publishing, community engagement and performance reporting.
• Partner with the Executive Communications Manager to align social strategy with broader communications goals, including content strategy, copywriting, integrated campaigns, earned and owned media amplification, and evergreen initiatives.
• Collaborate with in-house and agency Creative teams to produce social-first visuals and multimedia assets.
• Support Planet’s executive social presence by translating leadership perspectives, business priorities and industry insights into authentic, platform-native content.
• Work with Marketing, Government Affairs, Commercial, Product and other teams to create cohesive social storytelling and campaigns from business priorities.
• Build relationships with Planet’s online community through proactive engagement, social listening and thoughtful real-time responses.
• Monitor news, industry conversations and cultural moments to identify relevant opportunities for Planet to participate, and provide reactive support when issues arise.
• Track social KPIs, analyze performance metrics and deliver actionable insights to leadership to optimize channel performance.

Benefits

• Comprehensive medical, dental and vision plans.
• Health Savings Account (HSA) with a company contribution.
• Generous paid time off, holidays and company-wide days off.
• 16 weeks of paid parental leave.
• Wellness Program and Employee Assistance Program (EAP).
• Home office reimbursement.
• Monthly phone and internet reimbursement.
• Tuition reimbursement and access to LinkedIn Learning.
• Equity.
• Commuter benefits for employees local to an office.
• Paid volunteering time off.
• The role may be eligible for discretionary short-term and long-term incentives (bonus and equity).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level