Social Media Specialist

Harley Ellis Devereaux•Los Angeles, CA

1d•Hybrid

About The Position

The Social Media Specialist strengthens HED’s digital presence by developing and managing social media content that brings the firm’s work, expertise, people, and culture to life across digital platforms. As part of HED’s Communications team, the role translates firmwide priorities and market-sector expertise into clear, engaging, audience-focused content. It manages the day-to-day operation of HED’s social media channels, develops original written and visual content, coordinates contributions from teams across the firm, and uses performance data to improve digital communications. The specialist partners with leaders, subject-matter experts, Marketing, Business Development, Talent, and other internal stakeholders to ensure social media activity supports HED’s brand, thought leadership, recruiting, and business-development objectives. Success includes consistently delivering high-quality, on-brand content; increasing engagement, reach, relevance, and visibility among priority audiences; encouraging contributions from across the firm; effectively supporting recruiting, thought leadership, market positioning, and business-development initiatives; and providing clear performance reporting to inform future communications decisions. HED describes itself as an inclusive, integrated architecture and engineering practice that values diverse perspectives, experience, abilities, and expertise. Its culture emphasizes aspiration, embracing change, listening and learning, continual development, and collective growth. The position follows a hybrid work model, combining the freedom to work from home with regular in-office days. The office is a professional, open-space environment for collaborative and independent work. This description is not exhaustive; responsibilities and activities may change at any time with or without notice.

Requirements

Bachelor’s degree in communications, marketing, journalism, public relations, digital media, or a related field.
Three to five years of professional experience in social media, digital communications, content marketing, or a related role.
Demonstrated experience managing social media channels for a professional organization or brand.
Exceptional writing, editing, and proofreading skills, including the ability to make complex information clear and engaging.
Strong visual judgment and experience creating or directing graphics, photography, and short-form video.
Working knowledge of social media management, scheduling, analytics, and listening tools.
Ability to interpret performance data and communicate actionable insights.
Strong project-management skills, attention to detail, and ability to manage multiple priorities and deadlines.
Ability to collaborate with professionals across disciplines, levels, offices, and areas of expertise.
Ability to effectively communicate in writing and verbally via phone, video conferencing, and in person.

Nice To Haves

Experience in architecture, engineering, construction, real estate, professional services, or another expertise-driven industry.
Familiarity with employee advocacy, executive visibility, and thought-leadership programs.
Experience supporting paid social media campaigns and producing or editing short-form video content.
Understanding of accessibility, copyright, permissions, and social media best practices.
Familiarity with website content management, search optimization, or digital campaign strategy.
Experience using Adobe Creative Cloud, Canva, or comparable content-development tools.
Proficiency with Microsoft 365 and comfort using AI-enabled productivity tools to support efficient content development.

Responsibilities

Develop and maintain a social media content calendar aligned with firmwide communications priorities, market-sector strategies, recruiting objectives, and major initiatives.
Manage HED’s presence across LinkedIn, Instagram, and other relevant platforms, including publishing, channel maintenance, and appropriate engagement with comments, mentions, messages, and industry conversations.
Recommend platform-specific strategies, content themes, publishing schedules, and audience-development opportunities based on business priorities, audience needs, and performance data.
Monitor platform trends, changing audience behavior, and emerging communication practices relevant to the architecture, engineering, design, and construction industry.
Maintain a consistent HED voice and visual identity while exercising judgment concerning brand reputation, confidentiality, and client or project information.
Create written, visual, and short-form video content about HED’s projects, people, expertise, research, culture, and community impact.
Translate complex architectural, engineering, planning, and design topics into clear, engaging, audience-focused social content.
Interview subject-matter experts and collaborate with project teams to identify stories, insights, and points of view.
Write and edit social media copy reflecting HED’s brand voice, positioning, and strategic priorities.
Coordinate photography, graphics, animation, and video assets with internal creative resources and external partners.
Adapt longer-form content, including articles, research, project stories, presentations, and media coverage, for social channels.
Support communications for project milestones, awards, speaking engagements, conferences, leadership announcements, recruiting, and firmwide initiatives.
Build productive relationships with leaders, subject-matter experts, marketing teams, and employees across HED’s offices and market sectors.
Establish and improve processes for identifying, collecting, evaluating, approving, and scheduling content from across the firm.
Guide employees and leaders representing HED through professional social media activity.
Coordinate with Marketing, Business Development, Talent, and firm leadership so social content supports broader business objectives.
Help maintain standards for social media participation, approvals, brand consistency, accessibility, copyright and permissions, confidentiality, and appropriate use of client and project information.
Track and report audience growth, engagement, reach, website traffic, content performance, and other relevant measures.
Use analytics to identify effective topics, formats, channels, and publishing approaches, and translate findings into practical recommendations.
Establish benchmarks and performance goals connected to brand awareness, talent attraction, thought leadership, market positioning, and business-development priorities.
Monitor HED’s competitive and industry landscape to identify opportunities to strengthen its digital presence.