Social Media Specialist, Apartments.com - Richmond, VA

CoStar Group•Richmond, VA

6d•Onsite

About The Position

The Social Media Marketing Specialist is responsible for onboarding clients, managing client social media accounts, product delivery, and coaching clients on social media. The ideal candidate will have a strong understanding of all social media platforms (Facebook, Instagram, X, Google Business Profile, etc.) and best practices as it relates to business. The Social Media Marketing Specialist must be able to manage all aspects of our social media program from platform creation, content planning and the ability to monitor and measure the campaign's effectiveness. Procuring and writing content as well as managing the content calendar for our clients are a large part of this role.

Requirements

Bachelor's degree required from an accredited, not-for-profit, in-person college/university in Business, Marketing, Public Relations, Digital Media, Communication or related discipline.
1+ years of social media marketing experience
A track record of commitment to prior employers
Evidence of strong academic performance in college
Possess excellent writing and communications skills (sentence structure, grammar, varied vocabulary, spelling, style, strong typing speed with high accuracy, and attention to detail)
Familiarity with major social media platforms
Deadline-driven and detail-oriented attitude
Ability to use independent judgment combined with the identity of the customer to highlight the customer’s brand and voice with end consumers
Have a customer-first attitude and the ability to adapt your writing voice to various audiences
Computer proficient in Word, PowerPoint, Excel and Outlook

Nice To Haves

Familiarity with basic design principles and lightweight visual design tools like Canva preferred
A creative mindset that shows through your work
Passion for helping local businesses
Personal ambition to embrace challenges and go the extra mile
Enthusiasm for working in a fast-paced, high-growth environment
You’re a self-starter. You get a thrill from checking things off your to-do list
Writing engaging content is second nature to you

Responsibilities

Set up and manage multiple client social media accounts across many social platforms – including Facebook, Instagram, X, and Google
Create original written, brand-appropriate and visual content across all social media channels for a wide-ranging portfolio of apartment communities located throughout the country
Schedule planned posts using third party scheduling tools
Engage and connect with online audiences, fans, and consumers on Facebook, X, Google, and Instagram
Monitor social media channels for timely response to customer feedback and reviews
Organize, create, launch and monitor paid campaigns in Facebook and Instagram
Collaborate with teammates across departments, implement customer feedback, innovate on strategies, and help develop best practices
Utilize a critical eye for your own work to ensure clean, high-quality content that supports customer brand focus
Serve as point of contact to clients for anything social related on reporting calls, recommendations and day-to-day collaboration
Handle customer service issues, high-priority escalations, resolutions, and proactively communicate issues
Understand current trends, technologies and advancements in the social media space.
Confidently balance daily and weekly deadlines with department initiatives, utilizing multiple tools
Take on any other responsibilities that may arise

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with Pelotons, personal training, group exercise classes
Access to CoStar Group’s Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks